Luís Rijo has written PPC Land daily since founding it in 2016. Over 10,000 articles, funded by readers, no sponsored coverage. Tips and corrections: luis@ppc.land
Bad Bunny's Super Bowl LX halftime show attracted 128.2 million viewers, ranking fourth all-time, while setting social media records with 4 billion views and shattering Spanish-language broadcast figures.
OpenAI begins testing ChatGPT ads at $60 CPM while Google launches AI Mode shopping ad formats, Discover gets a core update, and Spotify drops manual coding.
Penske Media filed opposition arguments February 12 accusing Google of shattering the fundamental exchange that sustained the open internet for decades.
New York Times Advertising partners with Magnite's DV+ platform for private marketplace mobile in-app deals as publisher's app audience doubles while CTR grows 19% year over year.
DAX US partners with Learfield to monetize digital audio streams across collegiate basketball tournaments and football season through programmatic sales.
Only 11% plan spending over $100 for Valentine's Day 2026 as thoughtfulness tops price concerns, with 61% undeterred by inflation, InMarket survey finds.
BCN and Kleinanzeigen integrate European Unified ID and OpenPath to strengthen German open web advertising through privacy-compliant identity and direct supply paths.
Vidhya Srinivasan on eliminating choice between speed and certainty in shopping, plus her five-point playbook for leading through AI transformation.
Google introduces shopping ad format in AI Mode on February 11, 2026, as VP Vidhya Srinivasan positions agentic commerce and Gemini-powered tools as defining marketing trends.
Inspired Taste bakes AI-generated key lime pie on February 11 to expose how Google's algorithms create inaccurate recipes while stealing brand names and photos from publishers.
AppLovin reports Q4 earnings of $3.24 per share on $1.66 billion revenue with 84% EBITDA margins, demonstrating rare combination of hyper-growth and profitability.
Advertising platform faces $75 million revenue headwind in 2026 after major retailers slash managed services.
