Microsoft gets EU hall pass despite admitting it can't protect European data
Regulators declare victory over contractual band-aids while Cloud Act elephant remains in room.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Posts
Previous Posts-
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Riot Games allows betting sponsors for League and Valorant teams
Riot Games announces betting sponsorship policy for North America, Europe, and Middle East teams starting 2025.
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Spotify raises premium subscription prices in multiple global markets
Monthly premium costs increase from €10.99 to €11.99 for subscribers across South Asia, Middle East, Africa, Europe, Latin America, and Asia-Pacific regions.
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OpenX files follow-on antitrust lawsuit against Google's ad tech monopoly
Digital advertising pioneer seeks damages after court victory establishes Google's illegal market dominance.
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Anthropic expands Academy with enterprise partner courses
Major AI training initiatives now include specialized tracks from AWS, Google Cloud, and Deloitte.
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ICO publishes guidance on profiling tools for online safety compliance
Data protection watchdog clarifies requirements for trust systems ahead of UK regulatory changes.
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Google integrates affinity audiences with Netflix campaigns via DV360
Google Marketing Platform now offers affinity audience targeting for Netflix campaigns through Display & Video 360 integration.
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European creators reject AI Act implementation measures
A coalition of European creative industries formally condemns new AI guidelines as inadequate protection for intellectual property rights.
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FanDuel Sports Network sees 25% streaming ad growth
Streaming sports network reports strong monetization gains through advanced programmatic platform technology.
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NVIDIA research challenges $57 billion AI infrastructure strategy with small language models
Small models demonstrate equivalent performance for 60-80% of enterprise AI tasks at fraction of operational cost.
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Microsoft study shows AI impacts 75% of major occupations in marketing communications
Large-scale analysis of 200,000 conversations reveals customer service and sales roles face highest automation potential.
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Axel Springer acquires social media advertising platform cmmrcl.ly
Media giant expands digital advertising reach with complete acquisition of Central European social media solutions provider.
