Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9498 Articles

Retail - Aug 01, 2025 European retail media partnerships deepen as standardization gaps persist

Futuristic blue interface showcasing retail media network data visualization and digital advertising trends

IAB Europe's second annual survey reveals growing long-term brand relationships with networks, though measurement fragmentation remains the industry's primary barrier to growth acceleration.

by Luis Rijo

Video - Aug 01, 2025 Google announces Veo 3 Fast for programmatic video advertising

Google introduces cost-effective AI video model and image-to-video capabilities for programmatic advertising automation.

by Luis Rijo

Data - Aug 01, 2025 Flightradar24 receives reprimand for violating aircraft data privacy rights

Aircraft tracking illustration showing flight paths and radio receivers collecting data from planes overhead.

Swedish authority finds flight tracking service breached GDPR by failing to facilitate data erasure requests properly.

by Luis Rijo

Social - Aug 01, 2025 Meta announces web games sunset by September 2026

Meta gaming platform evolution from legacy Web Games to unified Zero Permissions system by 2026

Meta mandates Zero Permissions migration for all Facebook games while sunsetting Web Games platform by September 30, 2026.

by Luis Rijo

Video - Aug 01, 2025 Kargo brings CTV advertising formats to TiVo platforms

Connected TV advertising formats displayed across multiple devices showing Kargo's CTV Glass and Video solutions.

Advertising technology firm launches CTV Video and CTV Glass experiences across TiVo-enabled devices.

by Luis Rijo

Search - Aug 01, 2025 Danny Sullivan no longer Google's search liaison on August 1, 2025

Google SearchLiaison account announces closure on August 1, 2025, directing users to new channels.

Google veteran transitions to internal role after seven years as public-facing search advocate.

by Luis Rijo

Social - Aug 01, 2025 DoubleVerify launches content-level controls on Meta platforms

DoubleVerify expands brand safety tools with 30 new avoidance categories for Facebook and Instagram advertisers.

by Luis Rijo

Aug 01, 2025 Google updates Display & Video 360 API with campaign targeting and inventory features

The latest update brings v4 targeting parity and YouTube inventory control settings for improved campaign management capabilities across the programmatic platform.

by Luis Rijo