Publishers rally against AI scraping at IAB Tech Lab summit
Mediavine CRO Amanda Martin joined Google, Meta, and 80+ media executives to establish technical standards forcing AI platforms to respect publisher consent and compensation.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Posts
Previous Posts-
-
Microsoft Advertising launches enhanced website exclusion tools
New controls enable bulk management of 10,000 domains per list across Audience and Search campaigns.
-
UK trade bodies unite ahead of less healthy food advertising restrictions
Cross-industry coalition launches awareness campaign as October 1 implementation date approaches for voluntary agreement.
-
Google Tag Manager introduces new client-side API for reliable analytics data access
New readAnalyticsStorage sandbox API eliminates dependency on reverse-engineered solutions for client ID and session ID retrieval.
-
Gamers spend more than non-gamers across categories
Research finds gamers outspend non-gamers across multiple product categories, challenging traditional marketing assumptions.
-
Italian influencer advertising reaches €350M across major platforms
New study shows Instagram leads with 4,835 posts while TikTok drives faster engagement growth during key months.
-
Spotify advertising faces challenge as Q2 revenue drops 1% year-over-year
Despite reaching 276 million Premium subscribers, streaming giant's ad business struggled with execution challenges amid market transition.
-
European court ruling on pseudonymized data disclosure set for September 4
Court decision will clarify when companies must inform users about data sharing with third parties, potentially affecting digital marketing practices.
-
Federal court allows child exploitation case against X to proceed
Court ruling opens door for tech platforms to face liability for defective reporting systems.
-
TikTok ads now support Buy with Prime checkout integration
Amazon partnership enables seamless shopping experience within TikTok app without redirecting users to external websites.
-
Eyeo appoints Douglas de Jager as CEO amid strategic privacy pivot
Company cuts 40% of workforce while transitioning from ad-blocking to privacy-first advertising solutions.
-
X implements age verification system behind premium paywall
Users report difficulties accessing new safety features amid widespread technical issues.
