Announcement

Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9498 Articles
Search   -   Aug 01, 2025 Google simplifies healthcare ad enforcement by removing content label
Digital healthcare advertising concept showing prescription drugs, medical symbols, and technology platforms with policy framework elements on white background.

Platform streamlines prescription drug keyword targeting while maintaining existing restrictions.

by Luis Rijo
Display   -   Aug 01, 2025 DoubleVerify warns AI recipe sites threaten advertiser brand safety
DoubleVerify detection shows 99% AI-generated lemon poppy seed bread image from recipe site analysis

Verification firm finds automated food content farms mislead consumers while capturing advertising revenue through fake imagery and authors.

by Luis Rijo
Data   -   Aug 01, 2025 Nielsen launches interoperable measurement ecosystem with Realeyes partnership
Nielsen attention measurement technology tracks consumer engagement through eye-tracking and facial analysis.

Nielsen unveils Outcomes Marketplace platform integrating attention metrics from Realeyes for comprehensive ad performance.

by Luis Rijo
Video   -   Aug 01, 2025 Teads launches Connected Ads format for premium brand performance on open internet
Teads Connected Ads format showing sequential ad placements on mobile device for brand storytelling

Beta introduces sequential storytelling format across six markets with enterprise advertiser testing underway.

by Luis Rijo
Video   -   Aug 01, 2025 Amazon advertising revenue jumps 22% to $15.7 billion in Q2 2025
Amazon's Q2 2025 advertising revenue surged 22% to $15.7B driven by Connected TV partnerships and AI tools.

Strong performance driven by Connected TV partnerships and AI-powered tools as platform expands reach across retail and streaming.

by Luis Rijo
Search   -   Jul 31, 2025 Apple posts June quarter revenue record
Apple Ads logo showcasing the company's rebranded advertising platform driving Q3 2025 Services growth.

Services revenue reaches new all-time high as advertising contributes to double-digit expansion.

by Luis Rijo
Social   -   Jul 31, 2025 Reddit reports $500 million revenue, 78% growth in Q2 2025 earnings
Reddit mascot Snoo celebrates Q2 2025 earnings with $500M revenue and 78% growth amid cascading cash and coins

Social platform achieves GAAP profitability with $89 million net income as daily users reach 110.4 million.

by Luis Rijo
Social   -   Jul 31, 2025 Meta introduces utility messages for business communication compliance
Business order confirmation message template displayed on Messenger mobile interface showing utility messaging

Business communication feature targets order confirmations and appointment reminders across four priority markets.

by Luis Rijo
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