StackAdapt unveils Snowflake native app for first-party data activation
First DSP to integrate Snowflake Cortex AI streamlines complex data workflows for programmatic advertising campaigns.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Previous Posts-
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Google introduces AI Mode search feature to UK users
Conversational search interface brings advanced reasoning and multimodal capabilities to British market.
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Chrome introduces AI-powered store reviews for safer online shopping
Chrome's new store review feature uses AI to aggregate reviews from multiple sources, helping shoppers evaluate retailers.
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Looker Studio introduces Code Interpreter for advanced data analysis
New Python-powered feature enables natural language queries and advanced analytics for Pro subscribers.
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Similarweb launches dual tracking platform for AI search optimization
Comprehensive platform measures both brand visibility and traffic from ChatGPT, Perplexity, and other AI platforms.
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Meta expands Threads API with advanced features for developers
Meta introduces comprehensive platform enhancements including polls, location tagging, and real-time webhooks as usage grows.
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Extensive regulation kills digital political advertising in EU
Major digital ad platforms abandon European political ads citing complex compliance challenges under TTPA regulation.
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Google opens alpha testing for new Trends API targeting developers and journalists
Early access program provides programmatic access to five years of search data with consistent scaling and geographic breakdowns.
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Google disputes Pew study showing AI Overviews reduce clicks by half
Search giant calls methodology "flawed" as research shows 8% click rate with AI summaries versus 15% without them.
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Utiq expands to Italy with Adhub Media partnership for privacy-first ads
Privacy-focused advertising technology company launches sixth European market through partnership with Italian digital publisher operating Notizie.it and seven vertical platforms.
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Israel's privacy authority publishes data protection officer guidance draft
The Privacy Protection Authority published comprehensive guidelines for DPO appointments, anticipating Amendment 13 implementation on August 14, 2025.
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Kentucky files lawsuit against Temu over data collection practices
Kentucky Attorney General files consumer protection lawsuit against Chinese e-commerce platform over alleged spyware capabilities.
