Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9507 Articles

Data - Jul 29, 2025 StackAdapt unveils Snowflake native app for first-party data activation

First DSP to integrate Snowflake Cortex AI streamlines complex data workflows for programmatic advertising campaigns.

by Luis Rijo

Search - Jul 29, 2025 Google introduces AI Mode search feature to UK users

AI Mode interface showing Edinburgh weekend recommendations with food and music suggestions for UK users.

Conversational search interface brings advanced reasoning and multimodal capabilities to British market.

by Luis Rijo

Retail - Jul 29, 2025 Chrome introduces AI-powered store reviews for safer online shopping

Chrome store reviews interface showing AI-generated merchant summary with 4.8-star rating and customer feedback.

Chrome's new store review feature uses AI to aggregate reviews from multiple sources, helping shoppers evaluate retailers.

by Luis Rijo

AI - Jul 29, 2025 Looker Studio introduces Code Interpreter for advanced data analysis

New Python-powered feature enables natural language queries and advanced analytics for Pro subscribers.

by Luis Rijo

AI - Jul 28, 2025 Similarweb launches dual tracking platform for AI search optimization

AI traffic dashboard showing ChatGPT dominance at 87.41% vs Perplexity's 11.77% for Nike.com referrals

Comprehensive platform measures both brand visibility and traffic from ChatGPT, Perplexity, and other AI platforms.

by Luis Rijo

Social - Jul 28, 2025 Meta expands Threads API with advanced features for developers

Meta introduces comprehensive platform enhancements including polls, location tagging, and real-time webhooks as usage grows.

by Luis Rijo

Display - Jul 28, 2025 Extensive regulation kills digital political advertising in EU

Major social media platforms chained and blocked from EU political advertising under new regulations

Major digital ad platforms abandon European political ads citing complex compliance challenges under TTPA regulation.

by Luis Rijo

Search - Jul 28, 2025 Google opens alpha testing for new Trends API targeting developers and journalists

Google Trends API connects search data to analytics dashboards for programmatic access and automated reporting.

Early access program provides programmatic access to five years of search data with consistent scaling and geographic breakdowns.

by Luis Rijo