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Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9507 Articles
Search   -   Jul 28, 2025 Google disputes Pew study showing AI Overviews reduce clicks by half
Google AI Overviews reduce clicks by half: Pew study shows 8% vs 15% click rates on search results

Search giant calls methodology "flawed" as research shows 8% click rate with AI summaries versus 15% without them.

by Luis Rijo
Data   -   Jul 28, 2025 Utiq expands to Italy with Adhub Media partnership for privacy-first ads
Utiq logo on red background representing privacy-first advertising technology expansion into Italy

Privacy-focused advertising technology company launches sixth European market through partnership with Italian digital publisher operating Notizie.it and seven vertical platforms.

by Luis Rijo
Data   -   Jul 28, 2025 Israel's privacy authority publishes data protection officer guidance draft
Israeli Privacy Protection Authority logo announcing new DPO guidance for Amendment 13 compliance requirements.

The Privacy Protection Authority published comprehensive guidelines for DPO appointments, anticipating Amendment 13 implementation on August 14, 2025.

by Luis Rijo
Data   -   Jul 27, 2025 Kentucky files lawsuit against Temu over data collection practices
Temu logo featured in Kentucky lawsuit over alleged data collection and consumer protection violations.

Kentucky Attorney General files consumer protection lawsuit against Chinese e-commerce platform over alleged spyware capabilities.

by Luis Rijo
AI   -   Jul 27, 2025 McKinsey: AI agents reshape advertising landscape
AI leads McKinsey's 2024 tech trends with highest innovation scores, while agentic AI shows rapid growth potential.

New McKinsey analysis reveals 13 frontier technologies driving transformation in marketing, with agentic AI and autonomous systems leading shift from experimental to practical applications.

by Luis Rijo
Data   -   Jul 27, 2025 EU follows UK with age verification in 2026
EU Digital Identity Wallet interface showing selective data sharing for age verification and museum discounts

European Commission to launch digital identity system after UK age verification sparks 1,400% VPN surge.

by Luis Rijo
AI   -   Jul 27, 2025 OpenAI CEO envisions fundamental shift in human-computer interaction
Sam Altman discusses AI interface evolution in podcast interview at OpenAI offices, July 2025.

Sam Altman discusses coming transformation from traditional interfaces to AI-powered natural language computing systems.

by Luis Rijo
Data   -   Jul 27, 2025 European websites achieve "North Korean consent rates" through payment barriers
European websites achieve 99.9% tracking consent through pay-or-okay models despite only 0.16%-7% user preference

Companies charge users to refuse tracking while generating only 0.82% revenue increase for news publishers.

by Luis Rijo
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