Criteo raises guidance following second quarter growth in retail media
Company achieves $483 million revenue while deploying $104 million for share repurchases.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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EU age verification app faces criticism over Google dependency
European Union's new age verification prototype requires Google Play Integrity API, raising concerns about digital sovereignty.
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Google disables conversion tracking for non-compliant EU advertisers
Google disables ads personalization and tracking for EU advertisers without consent mode v2 as of July 21, 2025.
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SAP CEO challenges Europe's AI data center strategy amid tech sovereignty debate
SAP chief executive dismisses infrastructure investment calls, advocates software layer focus over hardware expansion in European artificial intelligence development race.
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Integral Ad Science becomes first company to receive ethical AI certification
IAS earns groundbreaking certification from Alliance for Audited Media as advertising industry adopts AI at scale.
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LinkedIn enhances revenue attribution with company-level measurement
New capabilities enable B2B marketers to track campaign influence from first touch to closed deals.
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Google reports 65% surge in visual searches as AI mode drives multimodal adoption
Advanced search features reach 1.5 billion monthly users while industry debates traffic impacts.
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Google expands AI search with new canvas and video features
Advanced search capabilities include real-time video analysis and AI-powered study planning across Chrome desktop.
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Temu joins trademark association to strengthen IP protection
Chinese e-commerce platform becomes INTA corporate member and serves on Anti-Counterfeiting Committee starting July 2025.
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YouTube removes strong profanity restrictions from first 7 seconds
YouTube allows strong profanity in video openings while maintaining monetization limits for titles and thumbnails.
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Apple updates App Store age ratings system with granular controls
New rating categories and safety questions aim to provide more precise content assessment for mobile app marketplace users.
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VideoAmp and Warner Bros. Discovery sign multi-year measurement deal
Advanced data clean room technology delivers 3.2x more targetable IDs compared to traditional methods.
