Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9507 Articles

AI - Jul 30, 2025 Integral Ad Science becomes first company to receive ethical AI certification

IAS and Alliance for Audited Media logos announcing first ethical AI certification in advertising

IAS earns groundbreaking certification from Alliance for Audited Media as advertising industry adopts AI at scale.

by Luis Rijo

Social - Jul 30, 2025 LinkedIn enhances revenue attribution with company-level measurement

Revenue Attribution Report dashboard showing $1.7M won with 2.5X ROAS from LinkedIn campaigns in Business Manager.

New capabilities enable B2B marketers to track campaign influence from first touch to closed deals.

by Luis Rijo

Search - Jul 30, 2025 Google reports 65% surge in visual searches as AI mode drives multimodal adoption

Google AI Search VP Robby Stein discusses 65% visual search growth and multimodal features transformation

Advanced search features reach 1.5 billion monthly users while industry debates traffic impacts.

by Luis Rijo

Search - Jul 30, 2025 Google expands AI search with new canvas and video features

Google AI Mode interface processing document analysis with real-time thinking steps for slide summarization

Advanced search capabilities include real-time video analysis and AI-powered study planning across Chrome desktop.

by Luis Rijo

Retail - Jul 29, 2025 Temu joins trademark association to strengthen IP protection

Chinese e-commerce platform becomes INTA corporate member and serves on Anti-Counterfeiting Committee starting July 2025.

by Luis Rijo

Video - Jul 29, 2025 YouTube removes strong profanity restrictions from first 7 seconds

YouTube creator workspace with dual monitors showing analytics and video editing for content monetization setup.

YouTube allows strong profanity in video openings while maintaining monetization limits for titles and thumbnails.

by Luis Rijo

Data - Jul 29, 2025 Apple updates App Store age ratings system with granular controls

iPhone displaying new Apple App Store age rating badges (4+, 9+, 13+, 16+, 18+) with security icons on white background

New rating categories and safety questions aim to provide more precise content assessment for mobile app marketplace users.

by Luis Rijo

Video - Jul 29, 2025 VideoAmp and Warner Bros. Discovery sign multi-year measurement deal

Advanced data clean room technology delivers 3.2x more targetable IDs compared to traditional methods.

by Luis Rijo