Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9521 Articles

Data - Jul 18, 2025 Criminals steal billions from TV advertising through infected streaming devices

BADBOX 2.0 botnet investigation reveals 10M infected TV streaming devices used for $50B ad fraud scheme

FBI warns 10 million compromised TV boxes generate fake ad views costing advertisers $50 billion annually.

by Luis Rijo

Data - Jul 18, 2025 IAB Tech Lab publishes comprehensive ID-Less Solutions guidance

IAB Tech Lab ID-Less Solutions Guidance document cover featuring official branding and technical framework

IAB Technology Laboratory releases final version of privacy-focused advertising framework addressing cookie deprecation challenges.

by Luis Rijo

Video - Jul 17, 2025 PubMatic launches AI-powered live sports marketplace with real-time targeting

AI-powered sports advertising technology targets live basketball moments with real-time programmatic precision.

New platform enables advertisers to target specific game moments across streaming platforms with AI curation technology.

by Luis Rijo

Data - Jul 17, 2025 AppsFlyer launches AI-powered MCP to streamline marketing data access

AppsFlyer MCP architecture diagram showing AI-powered data access through unified API and secure protocol

Mobile measurement company introduces Model Context Protocol tool for faster campaign optimization through natural language queries.

by Luis Rijo

Audio - Jul 17, 2025 Spotify launches flexible audiobooks+ subscriptions across 11 European markets

Spotify audiobooks interface on smartphone with European flags representing 11-market expansion launch

Streaming platform introduces two new add-on plans following successful trials in Ireland and Canada.

by Luis Rijo

Video - Jul 17, 2025 Publicis dismisses Meta AI threat

Meta CEO faces Publicis leader as AI automation threatens traditional advertising agencies partnership model

French advertising giant's CEO calls platform disruption fears "BS" during earnings announcement.

by Luis Rijo

Retail - Jul 17, 2025 Criteo and Mirakl Ads launch global integration for marketplace revenue

Criteo and Mirakl Ads integration diagram showing unified workflows for mid-to-long-tail advertisers

Mid-to-long-tail advertisers gain access to $204B retail media opportunity through unified workflows and automated campaign management.

by Luis Rijo

Data - Jul 17, 2025 Media fragmentation demands new budget allocation strategies

Media fragmentation diagram showing advertiser budget allocation across platforms like CTV, gaming, social media.

AudienceProject analysis reveals younger audiences abandon traditional channels for gaming and streaming platforms.

by Luis Rijo