Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9521 Articles

Search - Jul 18, 2025 Google June 2025 core update brings unexpected recoveries after 16-day rollout

Dramatic visualization of Google's June 2025 core update impact on website rankings and traffic

Major algorithm adjustment sees partial recoveries from previous helpful content updates while impacting global search rankings.

by Luis Rijo

Video - Jul 18, 2025 Netflix declares ads business will "roughly double" as upfront deals close

Netflix advertising revenue surge visualized with red dollar signs and upward trending charts in corporate colors.

"We're fully on our own stack around the world" - streaming giant abandons Microsoft for proprietary advertising platform.

by Luis Rijo

Data - Jul 18, 2025 Microsoft can't protect French data from US government access

Two digital eagles representing USA and EU clash over data protection amid stormy clouds and binary code streams.

Company admits under oath that American authorities can demand European citizen information despite security promises.

by Luis Rijo

AI - Jul 18, 2025 Triton Digital adds AI voice cloning for programmatic podcast ads

AI-powered podcast microphone in futuristic studio representing voice cloning technology for ads

Spreaker platform partners with ekoz.ai to deliver scalable host-read advertisements using artificial intelligence technology

by Luis Rijo

Retail - Jul 18, 2025 Amazon launches ad tech activation partners program

Amazon ad tech partners handshake with digital network connections symbolizing DSP partnership program

Company formalizes DSP partnerships to expand advertiser access and provide specialized training support.

by Luis Rijo

Data - Jul 18, 2025 Substack explores advertising strategy with $100 million funding boost

Newsletter platform valued at $1.1 billion signals shift from subscription-only model as creator demand drives change.

by Luis Rijo

Data - Jul 18, 2025 Leadpages acquires Glorify to streamline conversion campaigns

Leadpages A/B testing interface showing 45% conversion improvement for landing page optimization

Redbrick portfolio company integrates design platform serving 300,000 users to create unified marketing solution.

by Luis Rijo

AI - Jul 18, 2025 IBM replies on Reddit AMA about agentic AI

IBM specialist promotes agentic AI Reddit AMA with handwritten sign at tech workspace setup

Company answers questions about agentic AI technology through community discussion on Reddit platform.

by Luis Rijo