Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]
European programmatic advertising demonstrated robust performance in the first half of 2025, with experts highlighting a decisive shift toward outcome-driven campaigns during IAB Europe's Virtual Programmatic Day on July 3.
