Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9521 Articles

Search - Jul 14, 2025 Google completes Performance Max brand guidelines rollout for all UI campaigns

All new Performance Max campaigns through Google Ads interface now require brand assets at campaign level.

by Luis Rijo

Display - Jul 14, 2025 Industry leaders clash over curation benefits

Industry executives debate programmatic curation benefits at IAB Europe's Virtual Programmatic Day panel

Leaders debate curation's real impact amid rising demand for premium inventory and transparency concerns.

by Luis Rijo

Data - Jul 14, 2025 European board requires 26 changes to German data privacy certification

German data privacy certification denied by EDPB requiring 26 compliance modifications

EDPB demands extensive modifications to TÜV NORD certification criteria before approval under GDPR frameworks.

by Luis Rijo

Video - Jul 14, 2025 Nielsen expands CTV tracking to UK Ad Intel platform

Nielsen launches CTV tracking for UK streaming platforms including Netflix, Prime, Disney+ with cross-device analytics.

Nielsen adds Connected TV measurement capabilities to its advertising intelligence product for UK market analysis.

by Luis Rijo

Search - Jul 14, 2025 Google adds metadata field to Search Analytics API

Google Search Central announces new metadata field for Search Analytics API to track incomplete data points.

Google Search Console announces new metadata feature for incomplete data tracking in API responses for improved data accuracy.

by Luis Rijo

Search - Jul 14, 2025 Google clarifies merchant return policies and loyalty programs documentation

Return policy information displayed in Google Shopping results following July 2025 structured data updates

Google's July 11 update targets documentation gaps affecting e-commerce structured data implementation across return policies and member programs.

by Luis Rijo

AI - Jul 14, 2025 NotebookLM introduces featured notebooks with expert-curated content

NotebookLM featured notebooks interface showing Shakespeare, earnings reports, and travel guides sections.

Google launches featured notebooks section with content from The Economist, The Atlantic, and expert authors on July 14.

by Luis Rijo

AI - Jul 14, 2025 AI chatbots start talking with each other using Perplexity

AI robot using laptop for automated customer support chat through Perplexity Comet browser interface

Comet browser enables AI-to-AI conversations in customer support chats on July 14, 2025.

by Luis Rijo