Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9521 Articles

AI - Jul 15, 2025 Netherlands regulatory sandbox to launch by 2026 as EU clarifies AI rules

Dutch privacy authority maps compliance pathways amid ongoing regulatory uncertainty.

by Luis Rijo

Data - Jul 15, 2025 Dutch regulator releases final letters on cookie banner probe

GDPR-compliant cookie banner showing equal Accept All and Reject All buttons on Dutch news website interface

Dutch Data Protection Authority publishes redacted letters from five website investigations completed in March 2025.

by Luis Rijo

Retail - Jul 15, 2025 European retail media partnerships extend as measurement challenges persist

Futuristic blue interface showcasing retail media network data visualization and digital advertising trends

Brands working with 4-6 retail media networks doubled in 2025, while standardization gaps limit growth.

by Luis Rijo

Data - Jul 15, 2025 Comscore expands social measurement to nine international markets

Social audience measurement funnel showing Comscore's incremental reach across desktop, mobile platforms

Comscore unveils enhanced cross-platform audience insights across desktop, mobile and social channels.

by Luis Rijo

Data - Jul 15, 2025 Healthline settles largest CCPA violation case for $1.55 million

Healthline CCPA violation: 118 tracking cookies sent user data to ad networks despite opt-outs, $1.55M fine.

California health publisher fined for sharing medical data with third parties despite user opt-outs.

by Luis Rijo

Video - Jul 15, 2025 Movistar Plus+ launches on Titan OS across Philips Smart TVs in Spain

Movistar Plus+ interface on Titan OS showing content categories and LaLiga sports programming options

Spanish streaming platform expands reach through smart TV integration as connected TV market grows.

by Luis Rijo

AI - Jul 15, 2025 xAI's Grok 4 drives 17% user surge amid intensifying AI search competition

xAI's Grok 4 announcement on July 9 generated 17% next-day user increase and 50% app downloads, setting new benchmarks.

by Luis Rijo

Search - Jul 15, 2025 Survey shows traditional search dominates local business discovery

AI adoption for local business search remains limited with 56.7% never using AI assistants, survey shows.

93% trust Google over AI assistants for finding local businesses, new research reveals.

by Luis Rijo