Amazon today refreshed its news-site guide to The Thomas Crown Affair with the film's official trailer, 113 days before Michael B. Jordan's version of the heist story opens in theaters worldwide on March 5, 2027. The page sets the Amazon MGM Studios film inside what the company calls "a robust slate of theatrical releases" and then spends its closing section selling Prime memberships, with no date for when the film will reach Prime Video.

In Short

Amazon put the official trailer for Michael B. Jordan's The Thomas Crown Affair on its news site today, and the film opens in cinemas around the world on March 5, 2027. It is one of eight Amazon MGM Studios films the page lists for cinemas, from a studio that passed $1.2 billion at the global box office in 2026, and the same page doubles as an advertisement for a $14.99-a-month Prime membership. What changes now is the marketing runway: 16 weeks of trailer exposure before opening night, while Amazon still gives no date for the film's arrival on Prime Video, where ads run by default.

What Amazon published today

The page is headlined "'The Thomas Crown Affair': Everything to know about the Michael B. Jordan film, in theaters March 5, 2027" and is written by Tyler Greenawalt, the Amazon News writer behind the company's recent Bond and monthly Prime Video guides. It carries Entertainment, Prime Video and MGM tags. According to the header, it was published on July 29, 2026, updated on November 12, 2026, and takes three minutes to read.

A note at the foot of the page explains the update. "Update: This article was originally published on July 29, 2025. It was updated on November 12, 2026, with the latest trailer," it says. The year in that note conflicts with the header. Several facts point to 2026 as the right date: the header says so, outlets including Variety Australia and GamesRadar+ published coverage of the film's first teaser on July 29, 2026, and search parameters inside the page's Amazon links carry timestamps from July 27 and 28, 2026. The 2025 in the footer appears to be an error.

The new footage sits at the top of the page in an embedded YouTube player. The video is titled "The Thomas Crown Affair | Official Trailer" and comes from the Amazon MGM Studios channel. Amazon does not say on the page when that trailer first went online, only that the guide was updated with it today. According to Variety Australia, footage from the film was first shown to exhibitors at CinemaCon in April 2026.

Amazon describes the film, in the page's subheading and opening lines, as a "visually breathtaking and unexpectedly moving heist thriller, where the most dangerous man in the room is the one nobody's watching." That is the extent of the plot information. The guide names no characters and does not say which role any actor plays.

A cast built on recent awards

Jordan directs, produces and stars. Amazon's page opens by calling him an "Academy Award winner," and the award is recent: Jordan won best actor at the Oscars on March 15, 2026 for his dual performance as the twins Smoke and Stack in Sinners, a film from another studio. Sinners was a commercial hit as well: it accounted for 20.8 million US tickets in 2025, seventh for the year, out of more than 651 million sold across the market, and it went into awards season with a record 16 Oscar nominations.

Jordan's first film as director was Creed III, which came out in 2023 and was also an MGM title.

According to the guide, Jordan stars alongside Kenneth Branagh (Belfast, Tenet), Adria Arjona (Hit Man, Andor), Lily Gladstone (Killers of the Flower Moon), Danai Gurira (Black Panther, The Walking Dead) and Pilou Asbæk (Game of Thrones, Ghost in the Shell). The Grammy-winning musician Jon Batiste wrote the original score.

Drew Pearce (The Fall Guy) and Jason Hall (American Sniper) wrote the screenplay, "based on a story by Alan R. Trustman and Pearce, and based on a screenplay by Trustman," according to the page. Trustman is an executive producer.

The producer list has four parts. Jordan and Elizabeth Raposo produce for Outlier Society, Jordan's company. Charles Roven produces for Atlas Entertainment, the company that also co-produced Mercy, the Chris Pratt AI courtroom thriller that Amazon MGM released in US theaters on January 23, 2026. Patrick McCormick and Marc Toberoff of Toberoff Productions complete the list.

An MGM title, made a third time

The guide never mentions the earlier films. Trustman wrote the original The Thomas Crown Affair, which Norman Jewison directed in 1968 with Steve McQueen and Faye Dunaway and which United Artists released. John McTiernan's 1999 version, with Pierce Brosnan and Rene Russo, came from MGM. Both labels have belonged to Amazon since it completed its purchase of MGM in March 2022.

The 2027 film is therefore the third version of a story with a long MGM history, and it is not the only revival on the slate. Spaceballs: The New One, dated for April 23, 2027, revives the comedy MGM released in 1987, and the page describes Josh Greenbaum as "bringing back the beloved comedy." A familiar title gives a marketing team some recognition to start from among audiences who remember the earlier versions.

Cinemas worldwide, and no streaming date

"The Thomas Crown Affair will arrive in theaters globally on March 5, 2027," the page states. That date is a Friday. The guide uses "worldwide" in its key takeaways and "globally" in the release section, but it does not name the company handling distribution outside the United States.

That gap is worth noting because Amazon MGM has not always handled foreign markets itself. For Crime 101, the Chris Hemsworth heist thriller that opened on February 13, 2026, Amazon MGM covered the United States and Canada while Sony Pictures Releasing International handled other markets. Mercy followed the same split. The Thomas Crown Affair guide does not say whether a similar arrangement applies.

Nor does it say when the film will stream. Amazon has moved some films from cinema to Prime Video very quickly. Sacha Baron Cohen's Ali G film reached Prime Video on October 28, 2026, five days after it opened in cinemas in seven countries that did not include the United States. Elsewhere in the industry, windows have been getting longer. Paramount pledged a minimum 45-day theatrical window at CinemaCon on April 16, 2026, and Universal committed to theatrical runs of five weekends in 2026 and seven from 2027 before its films become available on PVOD. The average 2025 gap between a film's theatrical release and its transactional release was 39 days, according to Omdia.

The page itself shows the path Amazon's theatrical films take afterwards. A promotional box halfway down links to a guide on "How to watch 'Verity,' the Colleen Hoover movie adaptation coming to Prime Video on 27 October." Verity is one of the films Amazon credited for its 2026 box office total. Further down, the guide lists Project Hail Mary and Crime 101, both theatrical releases, among the Amazon MGM Studios films now available to stream.

The slate around it

Amazon's guide names eight films for theaters, counting The Thomas Crown Affair. Only three have dates.

How to Rob a Bank opens tomorrow, November 13, 2026. David Leitch directs Nicholas Hoult, Zoë Kravitz, Anna Sawai, Pete Davidson and John C. Reilly in what the page calls "a high-energy action heist comedy." The two heist films open less than four months apart, and with Crime 101 in February, Amazon MGM will have released three heist films in just over a year. I Play Rocky, about an unknown actor who believed he was "meant to be Rocky Balboa," has already "arrived in theaters," according to the guide, which gives no opening date for it. Spaceballs: The New One opens on April 23, 2027, seven weeks after The Thomas Crown Affair.

Four further titles are listed without dates: The Chosen: Crucifixion; A Colt Is My Passport and Your Mother Your Mother Your Mother, both from Orion Pictures, the latter with Mahershala Ali; and Highlander from United Artists, starring Henry Cavill. In October, Prime Video said a stand-alone film closing season six of The Chosen would reach theaters on March 12, 2027, one week after The Thomas Crown Affair. Neither page says whether that film is The Chosen: Crucifixion.

A year earlier, the mix looked different. When Amazon set out its fall 2025 film lineup in August 2025, three of the eight titles went to cinemas and five went straight to Prime Video. By its third-quarter results on October 29, 2026, Amazon said Amazon MGM Studios had passed $1.2 billion in global box office in 2026, with films including Project Hail Mary and Verity. For comparison, Walt Disney Studios said it had crossed $4 billion at the global box office by early September, although the two figures cover different periods.

A film guide that sells Prime

Roughly the last third of Amazon's page has nothing to do with Jordan's film. Under the question "What Amazon MGM Studios movies can I watch on Prime Video?", the guide moves from the theatrical slate to the subscription.

"Prime Video is included with a Prime membership, which costs $14.99 a month or $139 a year in the United States," it says. Discounted memberships at 50% off are offered to young adults and to qualifying government assistance recipients. "Please check your local Amazon website for Prime membership pricing in your region," the page adds, before the line "Not a member yet? Start a 30-day free trial today."

A further section describes Prime Video as "a first-stop entertainment destination offering customers a vast collection of premium programming in one app available across thousands of devices." It lists the paid add-on subscriptions sold through Prime Video: MGM+, Apple TV, HBO Max, Peacock Premium Plus, FOX One, DAZN and Crunchyroll. It also counts more than 900 free ad-supported streaming television channels in the offer. "All customers, regardless of whether they have a Prime membership or not, can rent or buy titles via the Prime Video Store, and can enjoy even more content for free with ads," the guide says. That store is Amazon's TVOD business, and it is open to non-members too.

The commercial design runs through the rest of the page as well. A banner at the top invites readers to allow push notifications for Amazon news, and a newsletter sign-up box sits above the footer. Nine of the film credits in the cast and crew paragraphs link to Amazon.com or Primevideo.com title pages, among them Prime Video detail pages and a product page for American Sniper. A film that will not be on Prime Video for months is used to steer readers toward titles and memberships available now.

None of this is unusual for Amazon's entertainment guides. The same format appears on its pages about Nolan's The Odyssey and the James Bond library. It does show how Amazon uses a theatrical title: the film is the subject, and Prime is the offer.

Where the ad money comes in

Prime is also an advertising product. Prime Video began showing ads in the United States in January 2024, and by its fourth-quarter 2025 results Amazon reported an average ad-supported audience of 315 million viewers globally, up from 200 million disclosed in April 2024. Viewers who want to avoid the ads pay extra: the ad-free option became Prime Video Ultra at $4.99 a month from April 10, 2026, up 67% from $2.99, in the United States.

Each film that moves from cinemas to Prime Video therefore becomes inventory, sold around and inside an ad-supported stream, after its box office run ends. A heist thriller starring a current best actor winner is the kind of library addition that supports both subscription and advertising sales. Amazon has not said when that will happen for The Thomas Crown Affair.

Before then, the film needs a theatrical audience, and the official trailer is the main tool for building one. Amazon hosts that trailer on YouTube, which is owned by Alphabet, a competitor in video advertising, rather than only on its own services. YouTube's place in the film business is growing in other ways too: it becomes the exclusive worldwide broadcaster of the Academy Awards from the 101st ceremony in 2029.

Trailers are no longer the only route to a cinema seat. A study by LG Ad Solutions found that 96% of moviegoers notice movie promotions on TV home screens, and 95% said such promotions had influenced a theatrical decision. Only 54% of the 1,030 US connected-TV viewers surveyed in October 2025 called interesting trailers important to their choice, and 33% said they had gone to a film after seeing a home-screen promotion. The study did not compare the two formats directly.

The length of the campaign is notable too. When Mercy opened in January 2026, its trailer had arrived on December 9, 2025, giving the studio a 45-day marketing run. The Thomas Crown Affair has had a far longer one: footage at CinemaCon in April 2026, a teaser and Amazon's guide on July 29 (219 days before release, by PPC Land's count), and now an official trailer 113 days out. From here, the campaign runs through the holiday season and the first two months of 2027.

Films below the very top of the chart still account for a large share of cinema spending. VAB found that films outside the top 20 took 43% of the 2025 US box office, or $3.7 billion of $8.7 billion.

What the page does not say

Several basic facts are missing from Amazon's guide. It gives no runtime, no rating and no character names. It does not say which company distributes the film outside the United States, which formats it will play in, or whether premium screens are involved. There is no budget and no box office target, and no brand partners are named.

The most commercially relevant date for Prime members and Prime Video advertisers is missing too. When will The Thomas Crown Affair begin streaming, and will it be available to rent or buy first? Ali G reached Prime Video five days after its cinema debut, but Amazon has not published a standard window for its theatrical films, and nothing on the page indicates what this one will get.

Timeline

Summary

Who: Amazon, through Amazon MGM Studios and Prime Video. Michael B. Jordan directs, produces and stars, with Kenneth Branagh, Adria Arjona, Lily Gladstone, Danai Gurira and Pilou Asbæk. Producers include Outlier Society, Atlas Entertainment and Toberoff Productions, and Jon Batiste wrote the score. The guide is written by Tyler Greenawalt for Amazon News.

What: Amazon updated its guide to The Thomas Crown Affair with the film's official trailer, hosted on YouTube. The guide confirms a worldwide theatrical release, places the film among eight Amazon MGM titles for cinemas, and closes with a Prime membership pitch at $14.99 a month or $139 a year in the US. It gives no streaming date.

When: The update was published today, November 12, 2026. The guide first went up on July 29, 2026, although a footer note gives 2025. The film opens on March 5, 2027, 113 days from today.

Where: Theaters worldwide, according to Amazon, with no international distributor named. The guide is on Amazon's corporate news site, and its Prime pricing applies to the United States.

Why: Amazon MGM Studios is building a theatrical slate from MGM's library and new titles, having passed $1.2 billion at the 2026 global box office. Each film in theaters becomes a later Prime Video title, where ads run by default to an average audience of 315 million. For advertisers and marketers, the film is an example of a long theatrical campaign, and the page shows how Amazon uses a cinema release to sell Prime.