Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9521 Articles

Search - Jul 14, 2025 Google Search Console Insights rollout continues with broader access

Enhanced reporting interface expands to additional accounts as integration phase progresses.

by Luis Rijo

Social - Jul 14, 2025 Reddit Pro adds crosspost feature to enhance business profile visibility

Reddit Pro users gain ability to crosspost community discussions directly to business profiles for enhanced visibility.

by Luis Rijo

Data - Jul 14, 2025 European Commission releases implementation guidance for political advertising rules

EU political advertising regulation timeline showing stakeholder obligations from 2025 guidance to 2026 repository launch.

European Commission publishes draft guidance for implementing Regulation 2024/900 on political advertising transparency, with new obligations starting autumn 2025.

by Luis Rijo

AI - Jul 14, 2025 Perplexity buys OS.ai domain to build AI operating system

AI search company Perplexity purchased the premium domain OS.ai to develop its own operating system powered by artificial intelligence.

by Luis Rijo

AI - Jul 14, 2025 Berkeley researcher proposes collectivist approach to artificial intelligence development

AI marketplace ecosystem with rooster CEO and chickens representing musicians, brands, and consumers in tech

Digital marketing could benefit from new economic perspective that prioritizes social welfare over individual systems.

by Luis Rijo

Social - Jul 14, 2025 LinkedIn launches frequency capping for brand awareness campaigns

Monty Weber screenshot shows LinkedIn frequency cap settings with 10 impressions per 7 days

LinkedIn rolls out frequency cap controls for brand awareness objectives, giving advertisers control over ad exposure limits with customizable settings.

by Luis Rijo

Data - Jul 13, 2025 Automattic's marketing problem highlighted by industry veteran

Developer coding Automattic products while potential users remain unaware in background, illustrating marketing gap.

Dave Winer points to Automattic's pattern of building great products but failing to promote them effectively.

by Luis Rijo

Video - Jul 13, 2025 YouTube and 4S behaviors redefine marketing strategies

YouTube's 4S behaviors infographic: streaming, scrolling, searching, shopping reshape marketing funnels

Industry leaders reveal how streaming, scrolling, searching and shopping reshape consumer journeys for marketers.

by Luis Rijo