Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9548 Articles

AI - Jul 06, 2025 Meta's $14.8B Scale AI deal signals AI industry decline

Zuckerberg makes desperate AI chess move as Meta's $14.8B Scale deal signals industry decline warning

Futurism suggests tech giant's desperate move indicates broader artificial intelligence market problems.

by Luis Rijo

AI - Jul 06, 2025 AI chatbots drive traffic decline for major online course platforms

AI impact drives major traffic losses: Coursera down 144.6M visits, Udemy loses 62.6M in direct traffic decline.

Major online education platforms face significant visitor drops as AI tools reshape learning habits.

by Luis Rijo

Video - Jul 06, 2025 YouTube users complain about forced auto-translation

YouTube auto-translates video titles from English to Polish without user consent, showing translation system issues.

Users report titles and descriptions automatically translated without consent, sparking debate over viewer control versus accessibility.

by Luis Rijo

AI - Jul 06, 2025 Perplexity unveils Max tier targeting unlimited AI productivity

AI search company launches premium subscription with advanced models and exclusive features.

by Luis Rijo

Video - Jul 06, 2025 YouTube improves detection systems for unoriginal content

YouTube's AI detection system analyzing video content for monetization compliance, showing approved and flagged videos.

YouTube strengthens monetization policies with enhanced identification of mass-produced and repetitious content starting July 15.

by Luis Rijo

Video - Jul 06, 2025 Netflix launches advanced targeting suite for EMEA programmatic advertising

Netflix EMEA targeting features: 1P audiences, mood targeting, 100+ interests, first impressions, postal codes

Netflix debuts sophisticated targeting tools in EMEA July 1, including mood targeting, postal code precision, and 100+ interest segments.

by Luis Rijo

Video - Jul 05, 2025 ODMedia launches FAST channels on Titan OS expanding Netherlands reach

ODMedia expands streaming presence with MojiTV and Comedy Station debut on connected television platform.

by Luis Rijo

Video - Jul 05, 2025 Netflix narrows ad-free price gap across Europe to boost ad revenue

Netflix tablet streaming interface showing pricing strategy impact on European subscribers choosing ad-supported tiers.

Netflix systematically reduces price differences between ad-supported and premium tiers across European markets to accelerate advertising revenue growth.

by Luis Rijo