Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9549 Articles

Video - Jul 05, 2025 Netflix narrows ad-free price gap across Europe to boost ad revenue

Netflix tablet streaming interface showing pricing strategy impact on European subscribers choosing ad-supported tiers.

Netflix systematically reduces price differences between ad-supported and premium tiers across European markets to accelerate advertising revenue growth.

by Luis Rijo

AI - Jul 05, 2025 Nearly half of agentic AI projects may fail by 2027, warns research firm

Gartner chart showing 40% of agentic AI projects will fail by 2027 due to costs and unclear ROI.

Industry research identifies implementation challenges and costs that could derail autonomous system deployments across marketing and enterprise sectors.

by Luis Rijo

Search - Jul 05, 2025 Google claims AI Overview clicks are "higher quality" despite traffic decline

John Mueller from Google announces AI Overview documentation while defending higher quality click claims on July 1, 2025

Google's John Mueller defends AI Overview traffic quality on July 1 amid studies showing 34.5% click reduction.

by Luis Rijo

Video - Jul 05, 2025 French Football League launches direct streaming platform at €14.99 monthly

New direct-to-consumer service marks first football league to operate own channel, disrupting traditional broadcast model with competitive pricing.

by Luis Rijo

Search - Jul 05, 2025 Google Ads scripts remove legacy ad customizers from July 14

Google Ads customizers sunset July 14, 2025: Legacy {customizer} code replaced by AI automation systems.

Google terminates ad customizers for expanded text ads and legacy extensions in scripts, ending three-year sunset.

by Luis Rijo

Data - Jul 05, 2025 German court awards Facebook user €5,000 for data protection violations

German court rules Meta's Business Tools violate GDPR, awards €5,000 compensation for data tracking.

Leipzig District Court rules Meta's Business Tools breach GDPR, setting precedent for individual compensation claims.

by Luis Rijo

Data - Jul 04, 2025 Amazon announces Live signals in Marketing Cloud for enhanced measurement

Amazon integrates Live shopping signals into Marketing Cloud, enabling deeper insights for advertisers and creators.

by Luis Rijo

Data - Jul 04, 2025 Nielsen launches CTV tracking within Ad Intel platform starting August in Germany

Connected TV advertising analytics dashboard showing streaming platforms with German flag data visualization and Nielsen intelligence metrics.

Nielsen extends advertising intelligence capabilities to connected TV platforms including Amazon Prime Video, Netflix, and YouTube.

by Luis Rijo