Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9555 Articles

Social - Jun 21, 2025 Reddit unveils Community Intelligence at Cannes Lions 2025

Reddit Insights interface showing Community Intelligence dashboard with topic search for "Hair Loss" and global analytics options.

Reddit launches AI-powered social listening and advertising tools powered by 22+ billion posts at Cannes Lions festival June 16.

by Luis Rijo

AI - Jun 21, 2025 Building AI Value Creators: the comprehensive workforce transformation guide

AI Value Creators ebook cover by Rob Thomas, Paul Zikopoulos & Kate Soule - workforce transformation guide

Organizations must develop new mindsets, skills, and cultural approaches as artificial intelligence fundamentally reshapes business operations and competitive advantage across industries.

by Luis Rijo

Data - Jun 21, 2025 GA4 Audit Checklist

Complete GA4 audit checklist with priority rankings for tracking setup, data collection, compliance verification.

by Luis Rijo

Social - Jun 21, 2025 TikTok's GMV Max ROI guarantee: advertiser protection or platform control?

Examining whether automated advertising solutions truly benefit advertisers or consolidate platform power.

by Luis Rijo

Display - Jun 21, 2025 Google announces changes to MRC accredited metrics in July 2025

Google DV360 July 2025 MRC metrics: 100% invalid traffic increase, 30% inactive impressions

Platform updates will significantly impact invalid impression counting for advertisers.

by Luis Rijo

AI - Jun 20, 2025 Midjourney launches V1 video model with social media optimization

AI image generator introduces video capabilities on June 18, addressing compression issues for social platforms.

by Luis Rijo

AI - Jun 20, 2025 German authorities issue comprehensive AI development guidelines

German data protection authorities publish detailed technical requirements for AI systems covering entire development lifecycle from design to operation.

by Luis Rijo

Video - Jun 20, 2025 Tubi surpasses 100 million users amid streaming advertising boom

Tubi streaming milestone graphic: 100M monthly users, 2.2% TV viewing share statistics

Free streaming service reaches 2.2% of total TV viewing as ad-supported platforms gain market share.

by Luis Rijo