Amazon today published its full May 2026 content schedule for Prime Video in the United States, outlining a mix of original series premieres, live sports from five leagues, a documentary, and several Amazon Music livestream events - including festival coverage and an awards ceremony. The announcement, written by Tyler Greenawalt and published May 1, 2026, covers programming available to US Prime members across the month, with availability in other regions to be checked on local Amazon websites.

Original series and films

The most prominently featured release is "Spider-Noir," premiering May 27. According to the announcement, the series follows a character named Ben Reilly, played by Nicolas Cage - "a seasoned and down-on-his-luck private investigator in 1930s New York" who "is forced to grapple with his past life, following a deeply personal tragedy, as the city's one and only superhero." The series has been anticipated for some time, with Cage's casting in a noir-inflected superhero role generating attention ahead of launch.

Other new originals land throughout the month. "Citadel" returns for a second season on May 6, with Richard Madden, Priyanka Chopra Jonas, Stanley Tucci, Lesley Manville, and Ashleigh Cummings all listed in the cast. "No Place to be Single" premieres May 8, described in the announcement as a romantic drama set in Tuscany involving a single mother running a vineyard. "Off Campus" follows on May 13, based on what the announcement calls "the best-selling five-book series by Elle Kennedy," centering on an elite ice hockey team at Briar University. The same date brings the third season of "Good Omens," described as a 90-minute episode picking up where Season 2 ended, reuniting Michael Sheen and David Tennant as angel Aziraphale and demon Crowley.

"It's Not Like That" premieres May 15, exploring, according to the document, "multigenerational family dynamics and the complexities of rebuilding life after loss." Two more titles arrive in the final stretch of the month: "Jack Ryan: Ghost War" on May 20, a feature film bringing back John Krasinski as the titular character; and "Kyle Larson vs. The Double" on May 21, a documentary following NASCAR driver Kyle Larson's attempt to complete both the Indianapolis 500 and NASCAR's Coca-Cola 600 on the same day - a combined 1,100 miles across two cities and two different cars. According to the announcement, "in motor sports, there are feats so audacious they border on impossible."

Several library titles are also added, including GoodFellas (1990), Scarface (1983), Annie Hall (1977), Despicable Me 4 (2024), Blink Twice (2024), and Aquaman and the Lost Kingdom (2023), among dozens of others arriving on May 1 and at various points during the month. "Horizon: An American Saga Chapter 1" (2024) and "One Battle After Another" (2025) become available May 23.

Live sports: five leagues, 20-plus events

Live sports occupy a substantial portion of the May schedule. The announcement lists events from the NBA, WNBA, New York Yankees baseball, the National Women's Soccer League (NWSL), and NASCAR - alongside a single ONE Championship martial arts event.

On the NBA side, three games are listed for May 1 alone: Detroit Pistons at Orlando Magic at 7 p.m. ET, Cleveland Cavaliers at Toronto Raptors at 7:30 p.m. ET, and Los Angeles Lakers at Houston Rockets at 9:30 p.m. ET. This programming fits within Prime Video's 11-year NBA broadcasting deal, which commenced with the 2025-26 season and covers 67 regular season games, the Emirates NBA Cup, the Play-In Tournament, and playoffs. The deal, originally announced July 25, 2024, is valued at an estimated $1.8 billion annually and extends through 11 years.

The WNBA schedule spans six games across three Thursdays in May. The May 14 slate opens with Minnesota Lynx at Dallas Wings at 8 p.m. ET and New York Liberty at Portland Fire at 10 p.m. ET. May 21 brings Golden State Valkyries at New York Liberty followed by Los Angeles Sparks at Phoenix Mercury. The final pair on May 28 features Las Vegas Aces at Dallas Wings and Indiana Fever at Golden State Valkyries. This programming is part of the same 11-year agreement with the WNBA that began in 2026, under which Prime Video will exclusively stream 30 WNBA regular-season games each season globally.

New York Yankees games appear on four Wednesdays: May 6 (Texas Rangers at New York Yankees, 7:05 p.m. ET), May 13 (New York Yankees at Baltimore Orioles, 6:35 p.m. ET), May 20 (Toronto Blue Jays at New York Yankees, 7:05 p.m. ET), and May 27 (New York Yankees at Kansas City Royals, 7:40 p.m. ET). The NWSL schedule mirrors the WNBA cadence with four Thursday evening games at 8 p.m. ET each week, featuring Orlando Pride vs. NC Courage on May 8, Kansas City Current vs. Houston Dash on May 15, Boston Legacy FC vs. Seattle Reign on May 22, and Racing Louisville vs. Denver Summit FC on May 29.

NASCAR contributes two major races. The Coca-Cola 600 at Charlotte Motor Speedway airs May 24 at 6 p.m. ET, and the Cracker Barrel 400 at Nashville Superspeedway follows May 31 at 7 p.m. ET. The Coca-Cola 600 carries additional narrative weight given the "Kyle Larson vs. The Double" documentary releasing days earlier on May 21 - the film specifically chronicles Larson's pursuit of completing the Indianapolis 500 and the Coca-Cola 600 in a single day.

Amazon Music livestreams and the 61st ACM Awards

Amazon Music's programming during May includes four distinct live events streaming on Prime Video. The first is a Puerto Rico edition of Amazon Music City Sessions launching May 5. According to the announcement, the series delivers "exclusive performances, behind-the-scenes access, and intimate artist conversations" and its Puerto Rico run will "spotlight Latin urban talent," kicking off with reggaeton artist Yandel with additional episodes planned for later in 2026.

Rolling Loud broadcasts live from Orlando's Camping World Stadium May 8-10 over three days. According to the announcement, the livestream features "hosts Speedy Morman, Lola Clark, and Sadprt providing exclusive backstage interviews and behind-the-scenes content throughout the weekend." The hip-hop festival's full lineup is not detailed in the document beyond its genre focus and host lineup.

The 61st Academy of Country Music Awards streams live May 17 from the MGM Grand Garden Arena in Las Vegas on both Prime Video and the Amazon Music channel on Twitch. The announcement names Kacey Musgraves, Little Big Town, and Miranda Lambert as performers. The dual-platform streaming - Prime Video and Twitch simultaneously - reflects Amazon's practice of distributing premium live content across multiple owned surfaces to maximize reach.

Finally, Sueños Festival streams from Chicago on May 23-24. According to the announcement, it offers "front-row access to performances from leading reggaeton and Latin trap artists" with "exclusive behind-the-scenes access to one of the biggest Latin music events of the year."

New episode arrivals

Beyond the original series premieres, the schedule lists new episodes of several ongoing series: American Gladiators, Nippon Sangoku: The Three Nations of the Crimson Sun, The Boys, and The House of the Spirits. No specific episode counts or premiere times are provided for these in the published document.

Why this matters for advertising and media buyers

Prime Video's content slate carries direct implications for advertisers, not only for the programming itself but for the broader inventory environment it creates. According to PPC Land's coverage of Amazon's Q4 2025 earnings, Prime Video maintained an average ad-supported audience of 315 million viewers globally - up from 200 million disclosed in April 2024. Amazon's advertising services reached $21.3 billion in Q4 2025 alone, representing 23% year-over-year growth.

Live sports programming commands particular interest from advertisers because it generates simultaneous large audiences that are increasingly rare in a fragmented streaming landscape. PPC Land has noted that streaming-exclusive NFL games on Prime Video demonstrated 66% higher effectiveness for brands compared to broadcast offerings. The NBA playoff games, WNBA season opener, and the Coca-Cola 600 in May all represent high-value live inventory moments within a single calendar month.

The Amazon Music live events add another dimension. Sueños Festival and Rolling Loud both target specific demographic audiences - Latin music fans and hip-hop listeners respectively - creating contextually relevant environments for brands targeting those segments. The ACM Awards on Twitch and Prime Video simultaneously extends Amazon's live event advertising surface into Twitch's distinct streaming community audience.

As PPC Land has reported, Prime Video's advertising technology now includes zip code-level interactive ad targeting, pause ads, and brand trivia formats. These formats are relevant in live event environments where viewer attention is high and dwell time is extended. The platform's Prime Video Channel Insights dataset, which exited open beta in November 2025, allows channel partners to build custom audience segments based on viewing behavior and activate them across Amazon DSP, including Sponsored Products and Sponsored Brands.

The presence of the "Kyle Larson vs. The Double" NASCAR documentary, releasing days before the Coca-Cola 600 itself, illustrates a content strategy that ties narrative programming to live event scheduling. Advertisers seeking NASCAR audiences have an extended engagement window: the documentary on May 21, followed by the race itself on May 24. For brands with motorsport or adjacent interests, this creates a content environment spanning days rather than a single broadcast slot.

Connected TV advertising's share of media budgets has been growing steadily, and Prime Video's position within that market - backed by Amazon's first-party retail data - gives it measurement capabilities that traditional broadcasters cannot match. Advertisers can connect Prime Video exposure to downstream purchase behavior through Amazon Marketing Cloud, something no linear TV network offers.

Timeline

Summary

Who: Amazon, through Prime Video and Amazon Music, targeting US subscribers and Prime members.

What: The full May 2026 content schedule for Prime Video in the United States, including the premiere of "Spider-Noir" starring Nicolas Cage on May 27, new original series ("Citadel" Season 2, "Off Campus," "Good Omens" Season 3, "It's Not Like That," "Jack Ryan: Ghost War"), the NASCAR documentary "Kyle Larson vs. The Double," live sports from the NBA, WNBA, New York Yankees, NWSL, and NASCAR, and Amazon Music livestreams covering Rolling Loud (May 8-10), the 61st ACM Awards (May 17), Sueños Festival (May 23-24), and Amazon Music City Sessions - Puerto Rico (May 5).

When: The announcement was published May 1, 2026. Programming spans the full calendar month of May 2026.

Where: Available to Prime Video subscribers in the United States. Amazon advises checking local Amazon websites for regional availability outside the US.

Why: Amazon uses a dense content schedule combining original programming, live sports rights, and music event livestreams to maintain subscriber engagement and expand its advertising inventory. Live sports and live music events generate simultaneous large audiences that command premium advertising rates and provide contextual targeting opportunities unavailable in on-demand programming. The combination of first-party retail data, streaming viewership signals, and interactive ad formats gives Prime Video a distinct position in the connected television advertising market.

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