Microsoft search ad revenue grows 21% as AI investments boost performance
Microsoft reports search and advertising revenue growth driven by higher search volume and revenue per search in Q2 FY25.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Previous Posts-
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GDPR enforcement data shows low fine rates across European authorities
Analysis of European Data Protection Board statistics reveals only 1.3% of GDPR cases resulted in fines between 2018-2023
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Disney leads December TV share as streaming platforms hit record heights
Nielsen data shows Disney maintained top TV viewing share while streaming services reached new audience milestones in December 2024.
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NIQ expands consumer panel to 250,000 participants for enhanced market insights
NIQ launches expanded Omnishopper panel with 250,000 participants, offering deeper visibility into consumer behavior trends.
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Google streamlines server-side ad insertion with network code update
Full service DAI now allows network code parameter integration to enhance ad delivery control and settings management.
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Google opens Meridian marketing mix model
Google's open-source marketing measurement tool Meridian becomes available worldwide, promising privacy-first analytics.
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Spotify reaches $10 billion annual payout milestone to music industry
Streaming service hits record payment in 2024, marking tenfold increase over past decade as independent artists see growth.
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Network of AI-generated fake news sites uncovered in advertising fraud scheme
Investigation reveals over 200 fraudulent websites using AI to generate content and deceive advertisers through fake news domains.
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Yahoo becomes first DSP to implement IAB Tech Lab data transparency labels
Yahoo DSP adopts standardized data labels to provide advertisers with detailed information about audience segments.
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Pinterest expands programmatic access through Index Exchange and Criteo
The visual discovery platform broadens its advertising reach through two major programmatic partners in strategic move.
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AFA Decaux expands DOOH network in Denmark with VIOOH
Partnership enables programmatic trading across 238 premium digital screens in Denmark's largest cities.
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HTML5 validator tool for Campaign Manager to be deprecated in April 2025
Analysis of Google's announcement to end the popular Html5 validator tool used by creative developers and agencies.
