Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9558 Articles

Data - Jun 16, 2025 Snowflake and Acxiom announce plans to transform AI marketing infrastructure

Strategic partnership visualization showing Snowflake AI Data Cloud integrating with Acxiom marketing tools.

Collaboration aims to eliminate data silos while bringing transparency to brand marketing through secure cloud integration.

by Luis Rijo

Data - Jun 16, 2025 Hessian data authority declares abandoned shopping cart emails illegal

GDPR compliance illustration showing abandoned cart email restrictions and consent requirements for e-commerce.

Data protection regulator finds that promotional emails to non-customers violate GDPR consent requirements, affecting practices across e-commerce industry.

by Luis Rijo

Video - Jun 16, 2025 Netflix adds Yahoo DSP as fourth global programmatic advertising partner

Netflix enhances advertiser reach across 13 ad-supported countries as streaming giant scales programmatic capabilities to capture billion-dollar opportunities.

by Luis Rijo

Search - Jun 16, 2025 OpenAI upgrades ChatGPT search capabilities with enhanced response quality

ChatGPT search upgrades: smarter responses, multi-search, image search, better context handling

OpenAI enhances ChatGPT search with smarter responses, improved conversational context handling, and image search.

by Luis Rijo

Retail - Jun 16, 2025 PayPal debuts shoppable storefront ads across publisher websites

PayPal Storefront Ads enable direct purchases within mobile publisher content, as shown in this Business Insider demo.

PayPal introduces interactive advertising format enabling direct purchases without leaving content.

by Luis Rijo

Audio - Jun 16, 2025 Google introduces audio overviews for search queries in Labs experiment

Google launches conversational audio summaries powered by Gemini models for hands-free search experience.

by Luis Rijo

Search - Jun 16, 2025 ChatGPT adds UTM parameters to more links for better analytics tracking

ChatGPT adds UTM tracking to links, improving analytics attribution for marketers measuring AI traffic.

OpenAI implements additional tracking codes to help marketers measure traffic from AI search interface.

by Luis Rijo

Video - Jun 16, 2025 Amazon Ads and Roku announce largest authenticated CTV partnership

Amazon Ads and Roku logos announcing exclusive CTV partnership for 80M U.S. households through Amazon DSP

Exclusive integration through Amazon DSP delivers 80M U.S. households for connected TV advertising campaigns.

by Luis Rijo