AFA Decaux expands DOOH network in Denmark with VIOOH
Partnership enables programmatic trading across 238 premium digital screens in Denmark's largest cities.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Posts
Previous Posts-
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HTML5 validator tool for Campaign Manager to be deprecated in April 2025
Analysis of Google's announcement to end the popular Html5 validator tool used by creative developers and agencies.
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New IAB playbook explores ethical generative AI adoption in advertising industry
Interactive Advertising Bureau releases comprehensive guide detailing responsible implementation of AI tools for advertising.
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Spotify and UMG unveil landmark deal to boost music streaming monetization
New multi-year agreement introduces premium tiers and improved royalties while expanding digital music experiences.
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Google to end Maximum CPV for new video campaigns in April
Technical changes to Google's video advertising system will require new campaigns to use Target CPV bidding starting Q2 2025.
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Yahoo expands AI features in search with OpenAI integration
Yahoo introduces AI-powered chat and generated answers in search results, requiring user login for access to new features.
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Video marketing in B2B generates highest ROI through short-form content
Data from LinkedIn shows short-form social videos produce 55% ROI, as B2B marketers invest in vertical formats and authentic content.
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Fubo subscribers face $95 base plan as Disney takes control
Streaming service announces significant price hike starting February, followed by major merger with Disney's Hulu division.
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Ai and digital channels emerge as top priorities in 2025 advertising outlook
Latest report reveals 68% of marketers increasing social media spend while generative AI surpasses CTV as leading consumer trend.
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Minnesota court rejects expert testimony tainted by AI-generated citations
Court excludes Stanford professor's expert testimony on deepfakes after discovering fake citations created by GPT-4 AI tool.
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Study reveals optimal CTV and linear TV investment balance for 2025
New research analyzes 224.2 billion TV ad impressions to determine the ideal mix of CTV and linear TV spending for maximum ROI.
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LiveRamp powers first casino media network with Mohegan
Mohegan launches media network to deliver personalized ads across 200 million monthly casino impressions.
