Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9558 Articles

Display - Jun 16, 2025 WhatsApp introduces ads using Instagram and Facebook data

WhatsApp Updates tab showing promoted channels, paid subscriptions, and Status ads with business targeting.

Status screen advertisements debut with cross-platform targeting as privacy advocates warn of enforcement challenges.

by Luis Rijo

Search - Jun 16, 2025 AI search visitors worth 4.4x more than traditional organic traffic

AI search value projected to surpass traditional organic search by 2027, with LLMs driving higher ROI.

AI search channels may drive equal economic value to traditional search by 2027, with visitors converting at significantly higher rates.

by Luis Rijo

Video - Jun 16, 2025 Netflix ads now available on Trade Desk platform in Japan

Netflix streaming on TV in Japanese home as programmatic ads launch through Trade Desk platform in 2025.

Netflix advertising inventory becomes accessible through Trade Desk programmatic platform for Japanese marketers in 2025.

by Luis Rijo

Data - Jun 16, 2025 Hesse data protection authority fines IT company €10,000 for email marketing

Hesse DPA fines IT company €10,000 for GDPR email marketing violations without consent affecting 2,700+

Hessian regulator issues penalty for unauthorized use of publicly available data in targeted campaigns without consent.

by Luis Rijo

Search - Jun 16, 2025 Google deprecates seven structured data types to simplify search results

Google deprecation notice for Special Announcement structured data type removal from Search results

Google removes support for Book Actions, Course Info, Claim Review, Estimated Salary, Learning Video, Special Announcement and Vehicle Listing structured data types on June 12, 2025.

by Luis Rijo

Data - Jun 16, 2025 New COPPA rules take effect June 23, 2025 with major advertising changes

New transparency and data sharing limits take effect June 23, 2025.

by Luis Rijo

Display - Jun 16, 2025 CMA reveals significant revenue decline in Privacy Sandbox testing results

Competition authority publishes comprehensive analysis showing up to 60% publisher revenue drop.

by Luis Rijo

Display - Jun 15, 2025 IAB Tech Lab clarifies complementary roles of Trusted Server and Prebid

Publisher-controlled middleware works alongside auction engine to deliver comprehensive ad solutions.

by Luis Rijo