Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9558 Articles

Search - Jun 09, 2025 Microsoft ends Bing Search APIs on August 11, alternative costs 40-483% more

Microsoft Bing Search API pricing comparison chart showing 40-483% cost increase for Grounding alternative.

Microsoft shuts down Bing Search and Custom Search APIs three months from announcement date. Recommended replacement costs significantly more and requires Azure integration.

by Luis Rijo

AI - Jun 09, 2025 WPP chief announces departure as Publicis rivalry intensifies

WPP CEO Mark Read announces departure after seven-year tenure amid rivalry with Publicis Groupe

Mark Read steps down after seven years as French rival Publicis overtakes WPP as world's largest ad agency.

by Luis Rijo

Search - Jun 09, 2025 Microsoft retires Bing PubHub submission platform

Bing News search results showing small publishers face discovery challenges after PubHub retirement affects visibility.

Microsoft ends publisher submission system for Bing News, shifts to automated content discovery.

by Luis Rijo

Data - Jun 09, 2025 DoubleVerify launches carbon tracking tool for digital advertising campaigns

DoubleVerify carbon tracking dashboard shows 34% and 58% emission reductions across ad campaigns

Leading verification platform partners with Impact Plus to measure greenhouse gas emissions across media supply chains.

by Luis Rijo

Data - Jun 09, 2025 Sprinklr reports mixed Q1 results amid customer retention challenges

Sprinklr's core differentiators: unified platform, AI models, and customer ROI benefits outlined.

Unified customer experience platform shows revenue growth but faces margin pressure from rising infrastructure costs.

by Luis Rijo

AI - Jun 09, 2025 Former Google product manager abandons AI healthcare apps over safety concerns

AI healthcare vision vs reality: Connected systems dream meets fragmented data and safety concerns

Former Google Bard product manager abandons nine-month healthcare AI project citing patient safety risks and technical limitations.

by Luis Rijo

Data - Jun 09, 2025 Taboola unveils AI-powered predictive audience targeting

Advertising platform reports 270% conversion increases with new machine learning feature.

by Luis Rijo

Data - Jun 09, 2025 Microsoft launches AI analytics bridge for developer tools

Microsoft Clarity MCP Server bridge illustration showing AI analytics integration for developers

Microsoft unveils Model Context Protocol server for Clarity analytics on June 4, enabling natural language queries through AI.

by Luis Rijo