Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9558 Articles

Data - Jun 08, 2025 Paraguay passes comprehensive data protection law as regulatory landscape evolves

Paraguay data protection law timeline: Chamber approval May 2025, presidential sign June 2025, Senate next.

Paraguay's Chamber of Deputies approves data protection legislation on May 27, marking significant privacy milestone for the South American nation.

by Luis Rijo

Display - Jun 08, 2025 Google Ads API v20 brings Performance Max negative keywords and granular reporting

Google Ads API v20 announcement video featuring developer relations engineer Mattia Tommasone

Four days after release, latest API update introduces campaign-level controls and platform comparable conversions for marketing teams.

by Luis Rijo

AI - Jun 08, 2025 HubSpot launches first CRM deep research connector with ChatGPT

HubSpot ChatGPT CRM integration interface showing research capabilities for customer data analysis

HubSpot becomes the first customer relationship management platform to integrate directly with OpenAI's ChatGPT for advanced data analysis.

by Luis Rijo

Data - Jun 08, 2025 Comscore launches person-level data integration with ShowSeeker's Pilot

Pilot campaign management interface showing Q4 local TV advertising data with person-level metrics

Local TV advertising gains precision targeting through DVR data integration announced June 4.

by Luis Rijo

Social - Jun 08, 2025 Snapchat simplifies AR content creation with new mobile and web tools

Snapchat Lens Studio mobile app creates AR skull filter effect on iPhone, enabling instant lens creation

Users can now generate AI effects and publish lenses directly from smartphones.

by Luis Rijo

Search - Jun 08, 2025 AI-powered search transforms advertising landscape

Woman using voice search AI technology on mobile device for conversational search experience

Microsoft whitepaper reveals 53% higher purchase rates as conversational search reshapes marketing.

by Luis Rijo

AI - Jun 08, 2025 Microsoft reveals AI marketing transformation at IAB Europe event

Microsoft reveals AI marketing transformation at IAB Europe webinar on audience engagement strategies.

Microsoft advertising executives detailed how artificial intelligence reshapes audience engagement during a live webinar exploring marketing's AI-driven future.

by Luis Rijo

Audio - Jun 08, 2025 Spotify launches United Airlines partnership for seatback entertainment

Spotify interface on United Airlines seatback screen showing podcasts and audiobooks in-flight

Spotify partners with United Airlines offering 450+ hours of content across 130,000+ seatback screens with 4K quality starting June 2025.

by Luis Rijo