Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9560 Articles

AI - Jun 08, 2025 Microsoft reveals AI marketing transformation at IAB Europe event

Microsoft reveals AI marketing transformation at IAB Europe webinar on audience engagement strategies.

Microsoft advertising executives detailed how artificial intelligence reshapes audience engagement during a live webinar exploring marketing's AI-driven future.

by Luis Rijo

Audio - Jun 08, 2025 Spotify launches United Airlines partnership for seatback entertainment

Spotify interface on United Airlines seatback screen showing podcasts and audiobooks in-flight

Spotify partners with United Airlines offering 450+ hours of content across 130,000+ seatback screens with 4K quality starting June 2025.

by Luis Rijo

Audio - Jun 08, 2025 SiriusXM secures exclusive U.S. Open audio rights

SiriusXM's U.S. Open audio broadcasting announcement

SiriusXM announced exclusive U.S. Open audio rights, creating premium advertising opportunities in golf's affluent market.

by Luis Rijo

Data - Jun 08, 2025 Google Analytics 360 adds custom dimension syncing for subproperties

Google Analytics 360 introduces property syncing feature allowing custom dimensions and metrics to sync between properties.

by Luis Rijo

Data - Jun 08, 2025 Google strengthens consent monitoring tools with diagnostic integration

Enhanced Google Analytics hub simplifies compliance tracking for website operators across European markets.

by Luis Rijo

Search - Jun 08, 2025 Google pauses ads for linked accounts in violation of third-party policy

Individual accounts face suspension when linked to non-compliant managers

Individual accounts linked to non-compliant managers face automatic suspension under new policy starting June 6.

by Luis Rijo

Audio - Jun 08, 2025 YouTube Music adds ADS to Now Playing screen for free users

YouTube Music's new Now Playing banner ads shown with Pink Floyd track and promotional content

Google introduces banner advertisements directly on music playback interface, expanding monetization of free streaming service.

by Luis Rijo

Display - Jun 08, 2025 New book exposes Google's advertising market dominance strategies

Book cover image showing "YIELD" title in bold yellow letters against dark digital background with data streams

Former ad executive reveals how tech giant systematically controlled digital advertising through acquisitions and manipulation tactics.

by Luis Rijo