European data regulators release updated pseudonymisation guidelines for 2025
New EDPB guidance outlines technical requirements for pseudonymisation in data processing while providing real-world examples.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Previous Posts-
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European trade groups defend consent or pay models in feedback to privacy regulators
Digital advertising associations submit detailed feedback on "consent or pay" models to EU privacy board, highlighting legal and economic factors
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Hawk DSP expands European CTV reach through smartclip SSP integration
Integration between Hawk DSP and smartx SSP enhances access to premium CTV and audio inventory across European markets.
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TTD expands data analytics with $30m Sincera acquisition deal
Digital advertising platform acquires data company to enhance publisher quality assessment and campaign optimization capabilities.
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Supreme Court upholds TikTok ban legislation, setting January 19
US Supreme Court unanimously affirms law requiring TikTok to divest from ByteDance or face shutdown, citing national security concerns.
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SiriusXM expands golf content with live TGL broadcast partnership
SiriusXM to provide live coverage of tech-enhanced TGL golf league matches featuring Tiger Woods and PGA TOUR stars.
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Criteo names former Dentsu executive as CEO amid retail media transformation
Michael Komasinski to lead Criteo starting February 15 as the adtech firm faces challenges in retail media and cookie deprecation.
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Travel blogger loses 40% traffic after Google changes spark industry crisis
Award-winning travel blogger Amanda Williams reveals how recent Google algorithm changes and AI adoption threaten independent digital publishing.
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Artificial intelligence providers adopt contrasting news licensing strategies
Google partners with AP for real-time news while OpenAI faces lawsuit, highlighting divergent approaches to AI news integration.
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US patent office unveils comprehensive artificial intelligence strategy for 2025
The USPTO releases strategy focused on fostering AI innovation, leveraging technology responsibly, and empowering future development.
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Swiss media watchdog warns of platform companies' growing power over democracy
Federal commission calls for new measures to address market dominance and opinion-shaping influence of tech platforms.
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Competition watchdog launches strategic investigation into Google Search dominance
UK's CMA to assess Google Search market power and potential new rules under Digital Markets Act as search advertising hits £15bn.
