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Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9560 Articles
Data   -   Jun 08, 2025 Stockholm court upholds Spotify's €5.4 million fine for data transparency failures
Svea Court of Appeal

Swedish appeals court confirms music streamer violated GDPR transparency requirements in 58 million kronor penalty.

by Luis Rijo
Data   -   Jun 08, 2025 ID5 partners with Future Today for CTV advertising addressability
ID5 logo with 2025 design and CTV streaming image showing connected TV advertising technology partnership

Digital advertising identity provider teams with streaming publisher to enhance targeting capabilities across billion ad impressions.

by Luis Rijo
Display   -   Jun 08, 2025 Industry adopts programmatic curation standards after IAB framework gains traction
Programmatic Curation

IAB Tech Lab's two-year-old curation framework sees renewed industry adoption as major platforms integrate standards.

by Luis Rijo
AI   -   Jun 08, 2025 Google CEO addresses AI doom scenarios with "self-modulating" safety theory
Sundar Pichai's AI safety feedback loop: higher risk perception triggers global cooperation, reducing doom

Sundar Pichai believes humanity's coordination response creates protective feedback loop against catastrophic AI risks.

by Luis Rijo
AI   -   Jun 08, 2025 Google sets $75 billion AI spending plan amid search monopoly challenges
Bloomberg Tech Summit attendees discuss Google's $75B AI investment announcement June 2025

Tech giant reveals massive infrastructure investment while facing antitrust battles and generative AI competition concerns.

by Luis Rijo
AI   -   Jun 08, 2025 Dutch regulator publishes responses on human oversight in AI decision-making
Dutch GDPR consultation reveals human oversight challenges in AI decision-making under Article 22.

Dutch data authority releases feedback summary from consultation on meaningful human intervention requirements, revealing complex implementation challenges across organizations.

by Luis Rijo
Social   -   Jun 08, 2025 Adobe study reveals consumers abandon brands lacking personalization
Adobe 2025 study reveals generational content preferences: Gen Z favors short videos, color choices drive engagement across demographics.

New research shows 71% reject misleading campaigns while demanding short-form content.

by Luis Rijo
AI   -   Jun 07, 2025 Magnite partners with Anoki to enable scene-level targeting in CTV
Anoki AI interface showing scene-level targeting options for CTV campaigns with Nike brand example

Multimodal AI platform integration marks first implementation of ContextIQ technology by supply-side platform.

by Luis Rijo
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