Jomboy Media and FuboTV Inc. (NYSE: FUBO) launched a custom 24/7 creator-led television channel on April 15, 2026, timed to the opening of the Major League Baseball season. The Jomboy Media Channel - available immediately to all subscribers of the FuboTV base plan - marks the first time a sports streaming platform has built a bespoke, always-on linear channel entirely around a creator-led media company. The announcement was made from New York.

The partnership brings a new content format into the live TV streaming environment. Rather than licensing library content or carrying a traditional network, Fubo has programmed a channel around the personality-driven output of Jomboy Media, a company co-founded by Jimmy "Jomboy" O'Brien and Jake Storiale in 2017. The channel runs continuously and features original series that Jomboy Media has developed for its digital audience, adapted now for a structured broadcast slot.

The programming slate

The Jomboy Media Channel carries four recurring series at launch. Each reflects a distinct approach to baseball-adjacent content.

We Got Ice is described as a baseball-inspired competition series, placing Jomboy Media personalities Jack and Zo in formats that repurpose sporting equipment and invert conventional game logic. The series is described in the press release as fun, absurdist, and built around the charisma of its hosts rather than the sport itself.

JM Baseball Trivia is a game-show format built around deep baseball knowledge. The full cast of Jomboy Media personalities competes, and the format explicitly encourages audiences to play along at home. The series draws on what the company calls "memories of the recent past" - a deliberately accessible frame rather than esoteric baseball history.

The Warehouse Games is Jomboy Media's original creator-led sports league, taking what would typically be informal backyard games and staging them with television-level production values. According to the press release, the format blends competition, personality, reality-TV drama, and original game formats.

Dugout Discussions is the most traditional of the four. Sports commentator Chris Rose visits Major League dugouts weekly, conducting interviews with active players across what are described as light-hearted topics. Each episode includes a longer deep-dive conversation. Past guests include Bobby Witt Jr., Mike Trout, and Mookie Betts.

In addition to the linear channel, Jomboy Media programming will be available on Fubo as part of more than 40,000 on-demand titles each month. Select programs will also stream on Fubo Sports Network, the owned-and-operated FAST (free ad-supported streaming television) channel that Fubo operates.

Jomboy Media: scale and structure

Jomboy Media has built a community of more than 35 million fans, according to the company, through podcasts, video, and live digital programming. Three of the most listened-to baseball podcasts in the world are part of its slate, led by Talkin' Baseball. The company also produces viral video franchises including Breakdowns, which has become the signature format of its founder - breaking down on-field moments by slowing footage and interpreting player behavior and communication.

In 2025, Major League Baseball invested a minority stake in Jomboy Media. According to the announcement, this marked the first time a professional sports league had partnered with a creator-led media company through an ownership stake. The investment carried practical consequences: Jomboy Media gained access to official MLB footage and expanded distribution capabilities that it previously could not obtain.

Fast Company named Jomboy Media one of its Most Innovative Companies in Sports in 2026.

Courtney Hirsch, CEO of Jomboy Media, described the rationale for the Fubo partnership in the press release. "Sports have always had incredible depth, but what's changing is how fans experience them," Hirsch said. "We've built a slate of creator-led content that can travel across platforms and generations, and this partnership with Fubo is about meeting fans wherever they choose to watch."

Fubo's position in the market

Fubo is the sixth-largest pay TV company in the United States, according to UBS estimates cited in the announcement. The company completed its merger with Disney's Hulu + Live TV business on October 29, 2025, a transaction that created the combined entity with nearly 6 million subscribers in North America. Disney holds approximately 70% ownership of the combined entity, with Fubo's management - led by co-founder and CEO David Gandler - continuing to operate both platforms.

The company was also ranked among Fast Company's Most Innovative Companies in 2026 and named by the Financial Times in The Americas' Fastest-Growing Companies list for both 2025 and 2026.

Fubo's sports offering is extensive. The platform streams tens of thousands of live sporting events annually, with many available in 4K. Its base package carries more regional sports networks than any other streaming option at comparable price points, according to the company. MLB coverage on the platform includes MLB.TV, MLB Network, MLB Strike Zone, regional sports networks, local broadcast networks, and national sports networks ESPN and FS1.

Pamela Duckworth, head of Fubo Studios, described the channel launch as a first for both organizations. "Jomboy Media is a breakout success in sports entertainment and we are proud to collaborate on a first for both of our platforms by creating a completely bespoke creator-led TV channel on Fubo," Duckworth said. "Our audience of baseball fanatics and sports enthusiasts are the exact type of fans who tune in to Jomboy's marquee programs and now we can deliver their wildly popular content 24/7."

Duckworth is the same executive who championed Fubo's earlier FAST channel experiments. In August 2024, Fubo launched BKFC TV, a 24/7 channel dedicated to Bare Knuckle Fighting Championship content - a deal that also came through Fubo Studios. That channel was described at the time as the first FAST channel dedicated to bare knuckle fighting.

The Jomboy Media Channel is structurally different from BKFC TV: it sits within the FuboTV base plan rather than operating as a free-standing FAST channel, and its content is produced by a creator-led company rather than a sporting organization. But the organizational logic - Fubo Studios building custom linear channels around specific fan communities - is consistent.

What the channel format signals

The 24/7 linear channel format is a deliberate counter to on-demand viewing. For advertisers operating in the connected TV space, the distinction carries practical implications. Linear channels deliver scheduled programming that aggregates audiences at predictable times. On-demand content, by contrast, fragments viewership across viewing sessions and complicates frequency management.

FAST channel inventory on Fubo has expanded significantly since the platform's Channel Store launch in November 2025, which gave subscribers access to nearly 200 FAST channels through Fubo Free. The Jomboy Media Channel sits above that tier - inside the paid base plan - meaning its audience comes with a demonstrated willingness to pay for sports content.

Fubo has been developing its advertising infrastructure in parallel. In May 2024, the platform launched a suite of CTV ad formats at the IAB NewFronts, including what it described as The Marquee, Interactive Ads, and Pause Ads. According to iSpot.TV data from July 2023 through March 2024, 62% of ad impressions served on Fubo reach households unreachable through traditional linear television - a figure the company has used to position its inventory as additive rather than duplicative for advertisers.

The arrival of a 24/7 creator-led channel adds a new inventory type: structured, personality-driven sports content with a defined and loyal fan base. Jomboy Media's 35 million-strong community, built across podcasts and video, represents an audience segment that has demonstrated high engagement with baseball content outside of live game broadcasts. That segment is now reachable through the Fubo advertising stack.

The broader FAST market has been growing sharply. According to data from Gracenote released in March 2025, FAST channel availability climbed 42% since mid-2023. Sports channels specifically grew 105% in that period, though sports in FAST environments has historically meant highlights, recaps, and archive content rather than continuous original programming built around specific creators.

In Europe, FAST adoption reached 27% of households across six markets as of March 2026, according to a ShowHeroes and Omnicom Media Netherlands study of 4,377 consumers. The data showed that sports content ranks among the top content preferences for FAST viewers in markets such as the Netherlands and the UK.

The MLB investment backdrop

The MLB minority stake in Jomboy Media, completed in 2025, deserves closer attention in the context of this launch. It was not simply a financial transaction. According to the press release, it "unlocked new access to official footage and expanded distribution" for Jomboy Media. That access is what makes programming like Breakdowns and Dugout Discussions commercially viable at scale - without licensed footage, the core editorial formats would face significant legal constraints.

Fubo's own MLB relationship is substantial. The platform struck a carriage deal with Spectrum SportsNet LA in March 2026 to bring Los Angeles Dodgers coverage to subscribers, effective one day before the 2026 season opener. The deal added one of the most commercially significant franchises in the sport to Fubo's regional sports network portfolio. Combined with the Jomboy Media Channel, Fubo now holds both live game rights for a major market team and a continuous creator-led editorial channel built around the culture of the sport.

That combination - live rights and creator content running simultaneously on the same platform - is rare in streaming. Live games draw audiences in discrete time windows. Creator content fills the space before and after the game, and potentially sustains engagement on days when no games are scheduled.

The creator-media-platform triangle

The structure of this deal reflects a pattern that has been developing in sports media for several years. Creators build audiences through short-form and social content. Leagues invest in those creators to expand reach without directly operating media properties. Streaming platforms then distribute the creator content to their existing subscriber bases, adding inventory and differentiation without the cost of producing original programming themselves.

Jomboy Media's path illustrates each stage. O'Brien's Breakdowns videos built an audience by explaining what was actually happening in on-field confrontations - lip-reading, body language interpretation, and slow-motion analysis delivered through a casual, personality-driven format. That format attracted an audience that MLB recognized as strategically valuable. The league's 2025 minority investment formalized a relationship that had been building through licensing and access negotiations. Now Fubo has taken the next step, embedding the output of that creator ecosystem into a structured linear channel.

It is a model that differs from traditional sports media partnerships, which typically involve rights fees, carriage agreements, and minimum guarantee structures between broadcasters and leagues. The Jomboy Media Channel does not carry live game rights. It carries the conversation around the game.

Whether that conversation can sustain a 24/7 linear format - across the full MLB season and beyond - remains to be tested. Jomboy Media's on-demand library is substantial, but scheduled linear viewing places different demands on a content catalog than algorithmic on-demand discovery. The company's programming output across podcasts, video, and live digital formats suggests it has the volume to support continuous scheduling. The quality and engagement of that content in a lean-back television environment, as opposed to an active mobile or desktop context, is a question that the channel launch will begin to answer.

Timeline

Summary

Who: Jomboy Media, a creator-led sports media company co-founded in 2017 by Jimmy "Jomboy" O'Brien and Jake Storiale with a community of more than 35 million fans, and FuboTV Inc. (NYSE: FUBO), the sixth-largest pay TV company in the United States and a Disney affiliate.

What: The launch of the Jomboy Media Channel on Fubo - the first custom 24/7 creator-led television channel on the platform, carrying four recurring series (We Got Ice, JM Baseball Trivia, The Warehouse Games, and Dugout Discussions), available to all FuboTV base plan subscribers and as part of Fubo's 40,000-plus monthly on-demand titles.

When: The channel launched on April 15, 2026, timed to coincide with the opening of the Major League Baseball season.

Where: Available to FuboTV base plan subscribers in the United States through the Fubo sports-first live TV streaming platform. Select programming will also stream on Fubo Sports Network, Fubo's owned-and-operated FAST channel.

Why: The partnership extends Jomboy Media's distribution from digital and social platforms into a structured linear television environment, giving Fubo a bespoke, personality-driven content layer built around the baseball fan community - a complement to its live game rights and regional sports network coverage as it pursues profitability targets following its October 2025 merger with Disney's Hulu + Live TV.

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