Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9562 Articles

Search - May 25, 2025 Cloudflare CEO warns zero-click searches threaten content creator revenues

Chart showing dramatic increase in content scraping ratios: Google 6:1 to 15:1, OpenAI 250:1 to 1,500:1

Zero-click searches reducing publisher traffic as AI and search summaries keep users on platforms rather than directing them to original sources.

by Luis Rijo

Search - May 25, 2025 Google removes Spanish disability site after Reddit user complaint

Google manual action warning message showing Tododisca.com removed from search results after Reddit criticism

Reddit user flags Tododisca.com as "not real news outlet" prompting Google manual action within days.

by Luis Rijo

AI - May 25, 2025 Dutch data authority sets GDPR preconditions for AI models

Dutch data authority releases GDPR guidelines for AI development and deployment consultation

Authority publishes guidance on lawful use of generative artificial intelligence.

by Luis Rijo

Search - May 25, 2025 Publisher spends $200,000 trying to recover from Google algorithm changes

Google algorithm update devastates independent publishers: $200K recovery costs, 95% traffic drops

Australian lifestyle publication documents three-year journey through Google's Helpful Content Update impacts.

by Luis Rijo

Data - May 25, 2025 WordPress unveils enhanced newsletter features to rival Substack

WordPress.com Newsletter expands capabilities with streamlined imports and reduced subscription fees as platform competition intensifies.

by Luis Rijo

Search - May 25, 2025 Microsoft advises content audits for AI search rankings

Microsoft's AI search optimization guide emphasizes structured content formatting with header tags and FAQs.

Microsoft recommends content audits as foundation for achieving higher visibility in AI-powered search engines.

by Luis Rijo

Search - May 25, 2025 How to surface content in Google's new AI Mode

Visual guide showing how content creators optimize for Google AI Mode search results inclusion.

Publishers and content creators face fundamental optimization challenges as Google expands AI search.

by Luis Rijo

Data - May 25, 2025 Google cuts incrementality testing budget requirements to $5,000 minimum

Google's enhanced incrementality testing reduces budget requirements to $5,000 using Bayesian methodology.

Lower entry thresholds and Bayesian statistics enable smaller advertisers to measure campaign effectiveness accurately.

by Luis Rijo