Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9562 Articles

Search - May 22, 2025 Google expands display options for AdSense ad intents format

Google introduced display ads to ad intents May 21, giving publishers new monetization options alongside search results.

by Luis Rijo

Social - May 22, 2025 Reddit launches Dynamic Product Ads

Reddit's Dynamic Product Ads reach general availability, delivering 2x higher ROAS for advertisers targeting high-intent shopping communities.

by Luis Rijo

Data - May 18, 2025 CNIL publishes privacy recommendations for mobile apps

CNIL's new privacy recommendations for mobile apps define clear roles and responsibilities for all stakeholders

French data protection authority outlines clearer responsibilities for all app stakeholders.

by Luis Rijo

DOOH - May 18, 2025 London's office workers drive £40bn economic engine

London's £40bn office spending: Digital screen ad shows 75% of professional spending occurs in office or in-store

New data reveals that the capital's professionals are a formidable consumer force, with 75% of spending happening in office environments or in-store.

by Luis Rijo

Data - May 18, 2025 GAM to replace reports tool with interactive reports by 2026

Google Ad Manager's Interactive reports interface showing data visualization with time comparison and filtering options.

Next-generation reporting solution promises enhanced analytics capabilities for publishers.

by Luis Rijo

Search - May 18, 2025 Google overhauls search with LLMs at the core

Visualization of Google's search transformation: traditional PageRank system evolving into neural LLM architecture with RankEmbed technology

Google is rethinking its entire search structure from the ground up, incorporating large language models as fundamental components rather than add-ons to its existing architecture.

by Luis Rijo

Data - May 18, 2025 Google kills non-personalized ads control in European settings

Google AdSense's May 16, 2025 policy change from account-level controls to code-based implementation for non-personalized ads

How publishers must adapt to the major AdSense privacy control change.

by Luis Rijo

Search - May 18, 2025 Google CEO reveals AI search evolution in interview

Sundar Pichai discusses Google's AI search evolution with David Friedberg during landmark All-In interview

Google's Sundar Pichai unveiled significant AI advancements in search during a comprehensive discussion with David Friedberg.

by Luis Rijo