Google's absence from IndexNow raises questions about web indexing standards
New protocol divides search industry as leading engine maintains traditional crawling approach.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Previous Posts-
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Real estate giant RE/MAX launches media network to monetize digital properties
RE/MAX enters advertising technology space with new commerce media network, targeting home-related advertisers and buyers.
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PPC Land's 2024 Top Stories Revealed
PPC Land's most-read articles show privacy, platform changes and regulatory matters dominate reader interest in 2024.
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YouTube Premium India prices
YouTube Premium's family plan sees largest price increase of 58% as Google revises subscription costs across all tiers in the Indian market.
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Amazon expands cross-channel measurement capabilities for advertisers
New functionality provides unified reach and frequency metrics across devices and publishers for Amazon DSP advertisers globally.
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Amazon DSP enhances display ad targeting with fold position controls
Amazon DSP launches new targeting features for display and native inventory, expanding advertiser control over ad placements.
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Amazon releases exclusive reach measurement for streaming TV inventory
New reporting feature enables advertisers to analyze unique audience reach across Amazon's streaming TV channels like Twitch and Prime Video.
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New Amazon frequency capping feature adds cross-campaign reach measurement
Amazon DSP launches reporting tools for advertisers to track ad exposure across multiple campaigns with unified frequency metrics.
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Amazon launches centralized billing system for sponsored ads and DSP
Amazon launches unified billing interface for sponsored ads and DSP advertisers to manage invoices across multiple countries.
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Global mobile operating systems divide follows geographic lines, traffic analysis reveals
A comprehensive analysis of worldwide iOS and Android traffic distribution shows stark regional variations in mobile OS adoption.
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Google faces ChatGPT challenge
Internal strategy meeting reveals Google's concerns over ChatGPT becoming synonymous with AI, similar to Google's dominance in search.
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Nielsen data shows Disney maintains media leadership as Fox sets viewing records
Latest Nielsen Media Distributor Gauge reveals shifting TV landscape with Disney at 11.1% and Fox reaching record 8.6% viewership.
