New planning playbook reveals potential of integrated TV advertising in India
Strategic framework shows how brands can optimize reach and costs by combining traditional TV with Connected TV advertising.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Previous Posts-
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Google account strategists target small businesses with misleading ad performance alerts
Industry professionals criticize Google's account strategists for sending concerning emails about ad performance to small business clients.
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Court finds NSO Group liable for hacking WhatsApp users in landmark spyware ruling
Federal judge rules NSO Group violated computer fraud laws by deploying Pegasus spyware through WhatsApp's servers in California.
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Deep Research signals major disruption for affiliate marketing business model
Google's new AI research tool may reshape how consumers find product recommendations, impacting affiliate marketing revenue.
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UK's news sector faces critical threats to independence and sustainability
House of Lords report warns of media environment fracturing along social and economic lines within 5-10 years.
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Google to lift fingerprinting restrictions amid privacy concerns
UK privacy watchdog calls Google's policy shift on device fingerprinting 'irresponsible' as changes set for February 2025.
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Google tests double ad placement feature in search results, raising policy concerns
Google experiments with displaying multiple ads from the same advertiser on search results pages, conflicting with existing policies.
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Google hits indie websites with spam update while major publishers gain visibility
Independent website owner reports massive search visibility drop from Google's December spam update as bigger publishers gain rankings.
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Brave browser grapples with YouTube's latest ad blocker detection expansion
Users report increasing ad blocker detection on YouTube, as Brave implements technical solutions to maintain viewer experience.
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Digital out-of-home advertising expands in Australian coworking spaces
New partnership between FRAMEN and VIOOH brings programmatic digital advertising to major Australian cities, targeting professional spaces.
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Google enables IP address targeting with new privacy technology in 2025
Google announces platform policy changes allowing IP address use for advertising, protected by privacy-enhancing technologies.
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Nielsen expands ad measurement capabilities with new attention tracking feature
Nielsen's latest outcomes measurement enhancement includes Realeyes' attention technology for deeper ad creative analysis.
