Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9569 Articles

Video - May 11, 2025 YouTube tests cheaper Premium tier for two users

Timeline showing YouTube Premium milestones from 2024 price hikes to May 2025 two-person plan launch in select markets.

New subscription option could reshape streaming strategies.

by Luis Rijo

Display - May 11, 2025 Comscore launches certified deal IDs with Magnite

Timeline of Comscore's programmatic advertising milestones showing 72% growth projection and new Certified Deal IDs launch in May 2025.

New solution aims to bridge quality gap in programmatic advertising by leveraging trusted content rankings.

by Luis Rijo

Display - May 11, 2025 Google AdSense brings site-level control to Auto optimize feature

The image shows a publisher controlling site-level AdSense Auto optimize settings with toggle switches on multiple website dashboards.

Google has updated its Auto optimize feature to give publishers greater control over optimization experiments at the site level, addressing user feedback.

by Luis Rijo

Data - May 11, 2025 FTC launches anticompetitive regulations hunt with DOJ

Timeline of FTC and DOJ initiative to tackle anticompetitive regulations across federal agencies from April-September 2025.

Federal agencies must identify rules that harm competition in sweeping deregulation effort.

by Luis Rijo

Display - May 11, 2025 Google faces potential breakup as remedies phase begins

Timeline of Google's ad tech antitrust case showing key business actions, legal milestones, and court decision over 17 years.

Court-ordered divestiture of key ad tech tools could reshape digital advertising landscape

by Luis Rijo

AI - May 11, 2025 Google uses AI to fight scammers

Timeline of Google's AI scam protection milestones from 2024-2025, showing the evolution of security features across platforms.

Artificial intelligence now powers advanced scam detection in Chrome's Enhanced Protection mode to detect previously unknown threats.

by Luis Rijo

AI - May 11, 2025 US Copyright Office releases major AI training report amid intensifying copyright debate

Illustration showing copyright documents and AI model diagrams, visualizing the balance between creative rights and AI training.

New framework determines when AI developers need permission to use copyrighted works, as tech giants pursue different licensing strategies.

by Luis Rijo

Video - May 10, 2025 Magnite hits growth targets as CTV thrives

CTV ad ecosystem: Magnite's SpringServe connecting streaming giants like Netflix and Disney+ amid Google antitrust ruling impact

First quarter 2025 financial results show 15% growth in CTV, as company capitalizes on streaming boom and awaits benefits from Google antitrust remedy.

by Luis Rijo