True crime podcast listeners reach 19.1 million, reshaping victim advocacy and case resolution
New research reveals exponential growth in true crime podcast listenership and its impact on solving cold cases and supporting victims.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Posts
Previous Posts-
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Shazam surpasses 100 billion song identifications
Music recognition service reaches unprecedented milestone of 100 billion songs identified since its 2002 launch.
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Marketing strategy comparison reveals cost-efficiency patterns across ATL, BTL methods
Detailed analysis of marketing approaches shows significant variations in ROI measurement and budget requirements across strategies.
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Taiwan designates Google as regulated online advertising platform under anti-fraud law
Taiwan's Ministry of Digital Affairs names major tech platforms for mandatory compliance with new anti-fraud advertising measures.
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Looker Studio expands natural language capabilities with Gemini integration
Google's Looker Studio enhances data analytics with Conversational Analytics and autogenerated chart features
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Experian acquires Audigent to boost data capabilities in advertising ecosystem
Data giant Experian expands marketing solutions through strategic acquisition of Audigent, enhancing audience targeting capabilities.
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Google bid manager API expands reach data inclusion with new confidence filter
Google's bid manager API now allows access to previously excluded reach metrics data through a new statistical confidence filter.
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Nielsen integrates TikTok data into cross-media measurement system for advertisers
Nielsen's latest measurement tool incorporates TikTok campaign data, enabling direct performance comparison across digital platforms.
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Outbrain secures shareholder approval for $1 billion Teads acquisition deal
Outbrain shareholders vote to approve major advertising technology merger with Teads, advancing plans for Q1 2025 completion.
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Rome expands public transport with 9,600 new digital bus shelters
Rome's transport company ATAC awards 11-year contract for bus shelter modernization, including 747 digital panels and accessibility features.
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Acast expands creative capabilities with Wonder Media Network acquisition
Independent podcast company Acast acquires female-founded Wonder Media Network, forming new Acast Creative Studios division.
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Court orders OpenAI to disclose employees' social media messages in copyright case
Federal court rules California labor code does not prevent OpenAI from producing work-related social media messages in discovery.
