Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9572 Articles

Search - Apr 21, 2025 Google changes how ads appear in search results

Visual showing Google's new Search ads policy allowing same advertisers at top and bottom positions

Better visibility for advertisers at the bottom of search pages.

by Luis Rijo

Display - Apr 21, 2025 Google Ads API v19.1 unleashes new features for marketers

Enhanced capabilities for Demand Gen campaigns and Local Services feedback headline update.

by Luis Rijo

Display - Apr 21, 2025 Western Union taps Magnite for media network expansion

Western Union and Magnite advertising partnership illustrated with data streams connecting diverse user profiles across digital platforms, highlighting multicultural audience targeting.

Western Union enhances advertising reach to multicultural audiences through strategic partnership.

by Luis Rijo

Audio - Apr 21, 2025 The Athletic signs exclusive global podcast deal with Acast

Acast and The Athletic logos on black background, signaling their new exclusive global podcast partnership.

Sports media powerhouse expands audio advertising reach through new partnership with independent podcast company, creating major opportunity for advertisers.

by Luis Rijo

Retail - Apr 21, 2025 Yahoo and Costco partnership leverages first-party data for advertisers

Costco and Yahoo DSP logos representing their retail media partnership for targeted advertising

How retailers are joining the advertising technology landscape.

by Luis Rijo

Retail - Apr 21, 2025 Microsoft and OpenAI position for retail AI battle

Tech giants compete for e-commerce: Microsoft Copilot vs ChatGPT-Shopify AI shopping interfaces

Tech giants race to capture commerce interactions through AI assistants.

by Luis Rijo

Video - Apr 21, 2025 Google TV Masthead to allow sports betting ads starting April 30

Google TV interface showing sports betting masthead ad with playing cards and sports equipment in a modern living room setting

Sports betting advertising expansion marks significant policy shift for premium ad space.

by Luis Rijo

Search - Apr 21, 2025 Google clarifies ad account suspension policies with no enforcement changes

Google provides enhanced transparency for advertisers regarding account suspensions.

by Luis Rijo