Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9572 Articles

Search - Apr 15, 2025 Google updates quality rater guidelines with AI content evaluation criteria

John Mueller reveals Google quality raters now assess AI-generated content as shared by Aleyda Solís on LinkedIn.

Google's latest guidelines provide clearer direction on evaluating AI-generated content and spam tactics.

by Luis Rijo

Retail - Apr 15, 2025 Temu's abrupt withdrawal from U.S. Google Shopping

Chart showing Temu's Google Shopping ads drop to 0% as App Store ranking plummets from April 9-11, 2025.

Chinese e-commerce giant's sudden advertising pullback coincides with heightened tariffs and app ranking collapse.

by Luis Rijo

Retail - Apr 15, 2025 Amazon probes sellers on tariff impact as US-China trade tensions escalate

Amazon email reveals strategic questions to sellers about tariff impacts on sourcing, pricing, and logistics.

Amazon's recent outreach to marketplace sellers signals strategic data collection as global tariff policies reshape ecommerce landscape.

by Luis Rijo

Data - Apr 14, 2025 Data subjects cannot demand deletion proof, German court rules

A stately German courtroom showing a judge in black robes facing a statue of justice, capturing the legal environment of the GDPR ruling.

A recent court decision clarifies controllers' obligations when individuals request data erasure under GDPR provisions.

by Luis Rijo

Video - Apr 14, 2025 Comscore secures MRC accreditation for demographic TV metrics

Milestone strengthens company's position in the evolving TV measurement landscape.

by Luis Rijo

Data - Apr 14, 2025 Google's anti-privacy push sparks backlash among advertisers

This image shows Google's email urging business owners to oppose California's AB 566 privacy bill that would strengthen consumer opt-out rights

Marketing professionals reject tech giant's campaign against California data protection bill.

by Luis Rijo

DOOH - Apr 14, 2025 JCDecaux secures 9-year city information panel contract in Rennes

JCDecaux advertising panel in Rennes featuring Trans Musicales festival promotion with city branding.

JCDecaux's return to Rennes brings environmental innovations and digital upgrades.

by Luis Rijo

AI - Apr 14, 2025 Navigating the Hidden Risks of LLMs in Modern Marketing

European report outlining key privacy risks in LLMs and essential mitigation strategies for data protection compliance.

An in-depth examination of privacy challenges posed by large language models and effective mitigation strategies for data protection compliance.

by Luis Rijo