Google Ads API launches AI budget recommendations for campaign optimization
Google introduces machine learning budget recommendations in Ads API v18, improving campaign budget optimization for advertisers.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Posts
Previous Posts-
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Adloox expands Brand Safety verification to Facebook and Instagram campaigns
Adloox launches comprehensive brand safety and suitability measurement for Meta advertising, covering Facebook and Instagram Feed and Reels campaigns.
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X rolls out new AI-powered advertising platform
New X advertising platform introduces automated targeting and ROI optimization for small businesses, eliminating manual controls.
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SEO Board Game
Limited edition board game transforms SEO concepts into tabletop strategy, available for pre-order at $79 with December delivery.
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Claude introduces computer use capability in public beta
Anthropic launches computer use feature for Claude 3.5 Sonnet, enabling AI to interact with computers like humans, alongside model updates.
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Google unveils features for data-driven journalism using Google Trends
Learn how journalists can leverage Google Trends for creating compelling news stories through data analysis and real-time insights.
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YouTube launches 24 new features: Playback Controls, Sleep Timer, and Playlist Tools
Major YouTube update brings fine-tuned playback speed, collaborative playlists, and sleep timer across web, mobile, and TV platforms.
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Google Ads Optimized Targeting: Default setting disrupts remarketing campaign performance
Recent findings reveal how Google Ads' default optimized targeting setting affects remarketing campaigns and audience targeting precision.
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Sovrn eliminates SSP Revenue share, publishers save 48% on ad tech fees
Revolutionary pricing model helps publishers retain more revenue from programmatic advertising through flat CPM fees.
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Wikipedia's AI Challenge: How the free encyclopedia adapts in the age of ChatGPT
Explore how Wikipedia is evolving to meet the challenges posed by AI, ensuring its relevance and reliability in the digital age.
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EU Tech sector's struggles not due to regulation, study finds
New research challenges the view that strict EU tech regulations hinder innovation, pointing to other factors behind the US-EU tech gap.
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Google to remove Sitelinks Search Box
Google announces removal of sitelinks search box from search results, effective November 21, 2024. Learn about impacts and actions.
