Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9633 Articles

Display - Mar 09, 2025 Innovid unveils platform enhancements for data-driven creative decisions

Innovid's four new creative optimization features with simple blue icons

Advanced tools aim to improve measurement accuracy and campaign performance across digital channels.

by Luis Rijo

Data - Mar 09, 2025 Microsoft Clarity expands Google Ads metrics

Microsoft Clarity's column management interface showing customizable Google Ads metrics for campaign analysis

Enhanced analytics platform bridges behavioral insights with detailed advertising data.

by Luis Rijo

Data - Mar 09, 2025 Publicis to acquire Lotame

The acquisition strengthens Publicis' position in identity-driven marketing with extensive global reach.

by Luis Rijo

Social - Mar 09, 2025 Digg returns with ambitious AI plans

Iconic news aggregator site plans to reinvent social news with artificial intelligence capabilities while former rivals become unlikely allies.

by Luis Rijo

Data - Mar 09, 2025 Viant acquires Lockr to enhance first-party data capabilities

Viant and Lockr logos against a red digital circuit background

Acquisition aims to streamline first-party data integration for publishers amid identity challenges.

by Luis Rijo

Search - Mar 09, 2025 Google's Monopoly Endgame: DOJ's Final Remedies Demand Chrome Sale and Data Sharing

Chrome divestiture, Android provisions, and search market reforms.

Final remedies package would force Google to sell Chrome browser and potentially Android.

by Luis Rijo

Search - Mar 09, 2025 Google adds AI Mode to robots meta tag documentation

SEO-optimized meta tags shield website content from Google's new AI Mode search feature.

New meta tag option allows publishers to control content usage in AI search results.

by Luis Rijo

Display - Mar 09, 2025 DV360 to introduce granular inventory source controls for Demand Gen line items

Google ad formats for Demand Gen campaigns shown across Discover, Gmail, YouTube and partner platforms.

Google's advertising platform enhances targeting capabilities for digital marketers.

by Luis Rijo