Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9633 Articles

Video - Mar 09, 2025 Tubi integrates with DV360

Ad-supported platform empowers advertisers with advanced targeting capabilities through Google's marketing platform as viewer base expands.

by Luis Rijo

Video - Mar 09, 2025 Amazon launches new tv buying system for advertisers

Four viewers on a couch - target audience for Amazon's new TV ad management platform.

New tool aims to simplify streaming ad management across platforms.

by Luis Rijo

Search - Mar 09, 2025 Amazon Sponsored Products best practices

Amazon Sponsored Products ads displaying in search results, showing product listings with prices and Prime eligibility.

A detailed exploration of the e-commerce giant's pay-per-click advertising solution for sellers and vendors.

by Luis Rijo

Video - Mar 09, 2025 RTL AdAlliance introduces AdManager for European video campaigns

RTL AdManager dashboard showing campaign metrics for a winter campaign with budget tracking and performance data.

New self-service platform aims to simplify access to premium video inventory across multiple European markets.

by Luis Rijo

Display - Mar 08, 2025 Grindr's Ad Revenue Soars 56%

Grindr CEO George Arison gestures enthusiastically during panel

How the LGBTQ+ Platform is Monetizing Its Global Gayborhood.

by Luis Rijo

Video - Mar 08, 2025 European programmatic TV initiative summit set for March 26 in London

Data visualization showing the EPTVI's mission to bridge the 10% EU vs 38% US CTV adoption gap by 2026.

Industry consortium to present proposals for advancing TV advertising technology across Europe.

by Luis Rijo

Display - Mar 08, 2025 Google AdSense expands payment options with PayPal Hyperwallet

Flow diagram showing how US publishers receive AdSense earnings via PayPal Hyperwallet's multiple payout options.

US publishers gain new payout methods for AdSense, AdMob, and Ad Manager earnings through digital wallet integration.

by Luis Rijo

Data - Mar 08, 2025 Meta confronts EU watchdog on "beyond the law" compliance demands

Meta's DMA compliance report cover image, highlighting tech giant's regulatory response to EU watchdog requirements.

European Commission scrutiny goes deeper than written rules according to Meta's DMA report.

by Luis Rijo