Google implements new frameworks for transatlantic data transfers
Google adopts Swiss-U.S. and UK Extension to EU-U.S. Data Privacy Frameworks for certain data transfers.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Apple unveils iPhone 16 lineup with Powerful A18 Chip and AI Features
New iPhones boast upgraded cameras, longer battery life, and Apple Intelligence capabilities coming this fall.
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Instagram expands Reminder Ad features for developers via Marketing API
Instagram has rolled out new capabilities for reminder ads through its Marketing API, addressing a longstanding gap between its Ads Manager and API offerings.
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Google promotes AI for SEO, raising questions in digital marketing community
Google's recommendation to use AI for SEO tasks sparks debate among marketers about best practices and potential consequences.
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Viant COO warns: The Trade Desk's TV OS may create CTV advertising monopoly
Chris Vanderhook of Viant cautions against The Trade Desk's reported TV OS development, citing potential market dominance concerns.
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Google's TAG disrupts over 13,000 coordinated influence operations in Q3 2024
TAG's Q3 2024 bulletin reveals surge in Russian and Chinese influence campaigns, with increased focus on geopolitical narratives.
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Adobe stock tumbles despite record Q3 revenue as outlook disappoints investors
Adobe reports record Q3 revenue, driven by AI innovations across Creative, Document, and Experience Clouds.
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YouTube expands First Position ad targeting to all content in DV360
Google broadens availability of First Position ads on YouTube, allowing advertisers to reach target audiences across all content types.
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IAB Europe unveils CreativeLi: New tool to optimize digital display ads
IAB Europe introduces CreativeLi, a beta tool for compressing digital ad creatives while maintaining visual quality.
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Comprehensive Ad Tech Glossary
This comprehensive ad tech glossary provides an in-depth look at the terminology and concepts driving the digital advertising industry.
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Oracle Privacy Settlement: Steps to submit your claim
Learn how to file a claim in the $115 million Oracle privacy settlement before the October 17, 2024 deadline.
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Google introduces Confidential Matching to enhance advertiser data
New technology aims to simplify data protection for businesses using first-party information.
