Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9633 Articles

Search - Feb 12, 2025 YouTube's search traffic accounts for less than 1% of total views

Simple pie chart shows less than 1% of YouTube traffic comes from Google search results, as revealed in court

New data reveals Google search results generate minimal YouTube views, challenging claims of preferential treatment.

by Luis Rijo

Search - Feb 12, 2025 Google Search Central integrates Analytics with Search Console data

Search Console and Google Analytics integration platforms for monitoring website performance and SEO data

Google Search Central adds new documentation for combining Search Console and Analytics data to improve SEO analysis capabilities.

by Luis Rijo

Data - Feb 12, 2025 Chrome dominates Q4 2024 browser market with 64.7% share

New Cloudflare report reveals Chrome's continued dominance in browser usage, while Safari holds 16.7% market share globally.

by Luis Rijo

Social - Feb 12, 2025 Pinterest reports 3.6x higher engagement for dual-placement advertising

Pinterest reveals refined home decor aesthetics in minimalist campaign featuring neutral styling and modern accents

New data shows combined home and search feed placements drive increased brand awareness and user engagement on Pinterest.

by Luis Rijo

Search - Feb 12, 2025 Google search dominates Q4 2024 with 90.8% market share, Cloudflare reports

Google's 90.88% dominance versus competitors in Q4 2024

Latest data shows Google's continued market leadership, while Bing and Yandex compete for second place in global search rankings.

by Luis Rijo

Social - Feb 12, 2025 Pinterest reveals key marketing moments and search trends for 2025

Pinterest's guide showcases three content pillars: festive seasons, life milestones, and daily routines that shape 2025

Analysis of Pinterest's 2025 marketing calendar shows distinct seasonal patterns in user behavior and planning cycles.

by Luis Rijo

Video - Feb 12, 2025 These 3 countries dominate Netflix speeds while US providers lag behind

Latest Netflix streaming data reveals global speed rankings, with Hong Kong, Singapore and Spain leading at 3.4 Mbps

Latest streaming data reveals surprising gaps between global regions, with unexpected leaders topping worldwide rankings.

by Luis Rijo

DOOH - Feb 12, 2025 JCDecaux launches programmatic digital advertising at Dubai airport

News article covering JCDecaux's deployment of 378 premium digital screens for programmatic DOOH advertising at Dubai International.

by Luis Rijo