Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Professor Sandra Wachter's recent research reveals regulatory loopholes in the EU AI Act, Product Liability Directive, and AI Liability Directive that may fail to address key ethical issues in AI development.
DOJ, state plaintiffs and Google submit competing proposals for remedy phase timeline in ongoing antitrust lawsuit.
Assembly Bill 3048 requires web browsers and mobile OS to include easy opt-out settings for data sharing by 2026.
Bing's Product Manager provides detailed guidance on optimal IndexNow usage for various industries to enhance search engine indexing.
Looker Studio adds Gemini-powered analytics, 5 partner connectors, and pivot table text wrapping in latest update.
Partnership integrates Eyeota's audience solutions with Equativ's SSP, enhancing precision and reach in digital advertising.
Long-standing restrictions on frequency cap features frustrate small Reddit advertisers, impacting campaign optimization and competitiveness.
New partnership enables advertisers to track in-store visits after digital ad exposure, enhancing campaign optimization across global markets.
French broadcaster TF1 PUB teams up with Magnite to enhance streaming ad monetization.
SiriusXM, North America's leading audio entertainment company, has entered a new phase as an independent public entity with a simplified capital structure.
Google adopts Swiss-U.S. and UK Extension to EU-U.S. Data Privacy Frameworks for certain data transfers.
New iPhones boast upgraded cameras, longer battery life, and Apple Intelligence capabilities coming this fall.
