Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9633 Articles

Mixed Reality - Feb 12, 2025 India's AR developer community grows 50% in two years, leads global creation

People wearing AR glasses interact with animated fantasy village, showcasing Snap's new Spectacles features

Snap Inc. reports India tops global AR lens creation, as developer community expands beyond major cities into tier 2 and 3 regions.

by Luis Rijo

Social - Feb 12, 2025 Pinterest hits first billion-dollar quarter as user base reaches new record

Pinterest revenue hits record $1.15B in Q4 2024, with growth across US, Europe, and international markets.

Social platform reports 18% revenue growth and record 553 million monthly users in Q4 2024 financial results.

by Luis Rijo

Display - Feb 12, 2025 TripleLift appoints tech veteran Dave Helmreich as chief executive officer

Former Innovid executive Dave Helmreich joins TripleLift to lead the ad tech company's next phase of growth and innovation.

by Luis Rijo

Video - Feb 12, 2025 Yahoo returns to Super Bowl advertising after 22-year hiatus

Bill Murray holds up a yellow notepad showing his Yahoo email address in a still from Yahoo's 2025 Super Bowl ad

Yahoo launches first major TV campaign since 2002 with Bill Murray Super Bowl ad, marking renewed focus on consumer outreach.

by Luis Rijo

Search - Feb 12, 2025 Google speeds up search with new prefetching system

Google Search implements Speculation Rules API to reduce page load times by up to 67 milliseconds for search results.

by Luis Rijo

Social - Feb 12, 2025 Meta unveils global anti-scam system to combat Valentine's Day fraud

Instagram scam warning shows suspicious chat with quick flirtatious messages from new January 2025 account

Meta has released data on romance scam prevention measures and new safety features across its platforms ahead of Valentine's Day.

by Luis Rijo

Data - Feb 12, 2025 Amazon releases SQL generator for Marketing Cloud platform

Amazon Ads announces SQL generator to help advertisers create custom audiences through natural language processing.

by Luis Rijo

Video - Feb 12, 2025 Ad Creative ID Framework gains support from major ad registries

Infographic illustrates IAB's Ad Creative ID Framework structure and formatting across UK, US, IT, and FR registries

IAB's unified ad tracking system sees adoption from key industry players across Europe and United States.

by Luis Rijo