Google's HCU: Brand signals may play larger role than expected
New data suggests Google's Helpful Content Update relies heavily on brand authority metrics rather than just content quality.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Previous Posts-
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Open letter to Google reveals challenges faced by Small Publishers post-updates
A small publisher's open letter highlights struggles with Google's algorithm changes and their impact on niche content creators.
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Reddit clarifies subreddit ad targeting
Reddit explains subreddit ad targeting reaches engaged users across the platform, not just within specific communities.
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Looker Studio enhances reporting with Gemini AI-Powered features
New Gemini AI capabilities in Looker Studio streamline data analysis and presentation for Pro users.
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IAS and Pinterest launch Total Media Quality measurement for advertisers
New partnership brings brand safety, suitability, viewability, and invalid traffic measurement to Pinterest advertising.
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Mediavine terminates publisher accounts over AI-generated content concerns
Mediavine takes action against publishers using AI-generated content, sparking debate on content quality and monetization.
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Google's August 2024 Core Update: small publishers in the spotlight
Google's latest core update aims to better reward high-quality content from small, independent publishers. Learn about the impact and implications.
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Google announces major reporting updates for DV360 and CM360
Google unveils significant changes to Display & Video 360 and Campaign Manager 360 reporting, set to roll out from September 2024.
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Google to phase out YouTube Video Action campaigns in favor of Demand Gen
Google announces transition from Video Action Campaigns to Demand Gen line items, set to complete by early 2025.
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Google expands Demand Gen campaigns to DV360
Google introduces Demand Gen campaigns to Display & Video 360, offering expanded reach and multi-format storytelling.
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YouTube enhances Promotion Tools with new website visits goal
YouTube Studio now offers a website visits goal for promotions, aiding creators in driving traffic to their external sites.
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New Mexico AG sues Snap over child safety concerns on Snapchat
Attorney General Raúl Torrez files lawsuit against Snap Inc., alleging Snapchat facilitates sexual exploitation of minors.
