Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9646 Articles

Video - Feb 10, 2025 Fubo Sports network expands to over-the-air stations across U.S.

Sports streaming service adds traditional TV distribution, reaching 12 million households through over-the-air stations nationwide.

by Luis Rijo

Display - Feb 10, 2025 Federal consumer watchdog suspends credit advertising oversight

CFPB website shows 404 error as agency suspends operations amid regulatory changes, impacting financial oversight

CFPB halts operations affecting financial marketing regulations and consumer protection enforcement.

by Luis Rijo

AI - Feb 10, 2025 Artificial intelligence now used in 36% of occupations, study finds

Chart shows AI adoption rates across jobs, with tech leading at 37.2% and business roles at 5.9% of total usage.

New research reveals AI is mostly used for software and technical writing tasks, with varying adoption across wage levels.

by Luis Rijo

Data - Feb 10, 2025 Campaign Manager 360 adds Netflix ads integration and TV measurement tools

New cross-media capabilities enable advertisers to measure Netflix campaigns alongside linear TV and streaming video inventory.

by Luis Rijo

Social - Feb 09, 2025 TikTok enables direct APK downloads after US app store restrictions

Following recent US restrictions, TikTok introduces alternative download methods for Android users through APK files.

by Luis Rijo

Video - Feb 09, 2025 Amazon's advertising revenue surges 18% to reach $17.3 billion in Q4 2024

Amazon's Q4 2024 ad revenue hits $17.3B with upward trend, doubling to $69B annual run rate since 2020

Analysis of Amazon's Q4 2024 advertising performance reveals significant growth and expansion into streaming video advertising services.

by Luis Rijo

Video - Feb 09, 2025 Comcast advertising revenue rises on political spending despite core market decline

Q4 advertising revenue increases 4.4% to $1.16 billion due to election spending, while core advertising faces challenges.

by Luis Rijo

Display - Feb 09, 2025 Programmatic advertising growth reaches 72%

Dynamic gray and gold 3D visual showcasing programmatic advertising's evolution in 2025 tech landscape.

New data reveals significant shift to privacy-first targeting as ID coverage drops below 50% for mobile advertising in 2025.

by Luis Rijo