Google prepares to defend Ad Tech practices as DOJ trial begins
Google argues its ad tech tools benefit advertisers and publishers as the high-stakes antitrust trial with the DOJ gets underway.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Previous Posts-
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UK competition watchdog challenges Google's ad tech dominance
UK watchdog challenges Google's ad tech dominance, citing potential abuse of market position in digital advertising.
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Google addresses temporary Audience Insights outage
Google's AdsLiaison confirms Audience Insights bug affecting some accounts.
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Fubo unveils The Triple Play: a new interactive CTV ad format
Fubo introduces an innovative CTV ad format, 'The Triple Play', enhancing advertiser engagement on its streaming platform.
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Microsoft Releases 2024 Holiday Marketing Playbook for Advertisers
New report offers insights on consumer trends and strategies for digital advertising during the 2024 holiday shopping season.
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New Target Cost Per Lead (TCPL) bidding for Local Services Ads
Google's new Target Cost Per Lead bidding option aims to balance control and flexibility for local service advertisers.
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New Consent Parser Tool simplifies Data Consent Management
Stape introduces a consent parser variable for server-side Google Tag Manager, streamlining consent state decoding.
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Amazon DSP introduces Similar Audiences beta
Amazon DSP launches Similar Audiences beta, using AI to expand advertiser reach without relying on third-party cookies or identifiers.
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Amazon DSP expands related product targeting to third-party supply
Amazon DSP's Related Product Targeting now includes third-party supply, enhancing contextual advertising options for marketers.
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Adform unveils new features and fixes in August 2024 Product Update
Adform's latest release includes multi-publisher tag sending, instant notifications, and automated deal syncing with Microsoft Monetize.
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Google clarifies Indexing API Quota and Usage in recent documentation update
Learn about the latest changes to Google's Indexing API documentation, including quota limits and approval processes.
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Amazon Ads launches Export API
New Export API from Amazon Ads simplify data retrieval across ad formats, replacing snapshots API by October 15, 2024.
