Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9646 Articles

Video - Jan 30, 2025 Sky New Zealand taps Magnite for streaming sports advertising

Sky New Zealand launches programmatic advertising for Sky Sport Now streaming platform, marking shift in local sports media landscape

by Luis Rijo

Social - Jan 29, 2025 Meta reports 21% increase in advertising revenue for fourth quarter 2024

Meta's advertising business shows strong growth with increased ad impressions and prices, driving total revenue to $48.4 billion.

by Luis Rijo

Data - Jan 29, 2025 IAB Tech Lab unveils technical standards roadmap for digital advertising in 2025

New specifications aim to address live streaming, privacy compliance, and artificial intelligence in digital advertising sector.

by Luis Rijo

Display - Jan 29, 2025 Taboola extends content deal with Reach for 13th year

UK publisher Reach renews content recommendations partnership with Taboola, adding header bidding functionality.

by Luis Rijo

Video - Jan 29, 2025 YouTube Shorts: Product lead discusses strategy and metrics

YouTube's Shorts product lead reveals key metrics and technical insights about short-form video strategy and recommendations.

by Luis Rijo

Search - Jan 29, 2025 Microsoft search ad revenue grows 21% as AI investments boost performance

Microsoft reports search and advertising revenue growth driven by higher search volume and revenue per search in Q2 FY25.

by Luis Rijo

Data - Jan 29, 2025 GDPR enforcement data shows low fine rates across European authorities

DPA Budget / Fines Imposed (2023) - Millions of Euros - noyb • Source: European Data Protection Board

Analysis of European Data Protection Board statistics reveals only 1.3% of GDPR cases resulted in fines between 2018-2023

by Luis Rijo

Video - Jan 29, 2025 Disney leads December TV share as streaming platforms hit record heights

Nielsen's December 2024 Media Distributor Gauge

Nielsen data shows Disney maintained top TV viewing share while streaming services reached new audience milestones in December 2024.

by Luis Rijo