GA4 enhances reporting with Row Plotting in Line Charts
Google Analytics 4 users gain powerful new data visualization capabilities with the introduction of row plotting in line charts.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Posts
Previous Posts-
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Display Advertising: from direct buys to real-time bidding
Explore the transformation of display advertising, from early direct sales to complex real-time auctions and exchanges.
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Google Trends unveils advanced features for enhanced data analysis
Google Trends introduces advanced search capabilities and comparison tools, empowering users with deeper insights into search data.
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Google senior analyst debunks link quantity myths in SEO practices
John Mueller of Google clarifies misconceptions about link quantities in blog posts, emphasizing content quality over metrics.
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Google updates Organization Markup Usage in Search Results
Google clarifies how organization markup influences search results, impacting logos and disambiguation.
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Amazon DSP expands conversion modeling to account for off-Amazon campaign results
Amazon DSP's modeled attribution helps advertisers track and evaluate the complete impact of their advertising investments across various supply sources, including anonymous inventory.
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DV360: Flight ASAP pacing to be removed in November 2024
Flight ASAP pacing to be removed at the insertion order level in November 2024.
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YouTube auto-tagging to be enabled by default for DV360
New trafficking updates to affect digital advertisers in September 2024.
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Triton Digital partners with NOVA Entertainment
Triton Digital's Sounder technology enhances NOVA's audio portfolio with advanced targeting and brand safety features.
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Google to roll out Enhanced Attribution across Marketing Platform
Google's Display & Video 360 and Campaign Manager 360 to implement improved conversion tracking for advertisers.
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Meta unveils RETINAS: server fleet sustainability metrics
Meta's new RETINAS initiative introduces real-time server fleet utilization effectiveness to optimize data center emissions.
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Snapchat launches School Communities
Snapchat introduces School Communities, allowing students to connect with classmates and share content within verified groups.
