Luis Rijo

NIQ launches expanded Omnishopper panel with 250,000 participants, offering deeper visibility into consumer behavior trends.

Full service DAI now allows network code parameter integration to enhance ad delivery control and settings management.

Google's open-source marketing measurement tool Meridian becomes available worldwide, promising privacy-first analytics.

Streaming service hits record payment in 2024, marking tenfold increase over past decade as independent artists see growth.

Investigation reveals over 200 fraudulent websites using AI to generate content and deceive advertisers through fake news domains.

Yahoo DSP adopts standardized data labels to provide advertisers with detailed information about audience segments.

The visual discovery platform broadens its advertising reach through two major programmatic partners in strategic move.

Partnership enables programmatic trading across 238 premium digital screens in Denmark's largest cities.