Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9646 Articles

AI - Jan 26, 2025 Minnesota court rejects expert testimony tainted by AI-generated citations

Digital meets tradition: Courthouse columns blend with AI code, symbolizing justice's evolution in Minnesota case

Court excludes Stanford professor's expert testimony on deepfakes after discovering fake citations created by GPT-4 AI tool.

by Luis Rijo

Video - Jan 26, 2025 Study reveals optimal CTV and linear TV investment balance for 2025

New research analyzes 224.2 billion TV ad impressions to determine the ideal mix of CTV and linear TV spending for maximum ROI.

by Luis Rijo

Display - Jan 26, 2025 LiveRamp powers first casino media network with Mohegan

Mohegan launches media network to deliver personalized ads across 200 million monthly casino impressions.

by Luis Rijo

Data - Jan 26, 2025 First-party data becomes crucial for business growth in 2025

New Google playbook highlights how businesses can leverage first-party data to drive profitable growth amidst privacy changes.

by Luis Rijo

AI - Jan 26, 2025 ChatGPT Tasks launches beta for automated task scheduling

OpenAI releases ChatGPT Tasks in beta, enabling automated scheduling of prompts for Plus, Pro and Team plan users.

by Luis Rijo

Social - Jan 26, 2025 Meta begins advertising test program on Threads app

Meta starts testing ads on Threads, targeting 300 million monthly active users by extending existing campaigns.

by Luis Rijo

Video - Jan 26, 2025 Netflix raises prices amid strong profits, low cancellation rates

Analysis shows Netflix's fourth price increase since 2019 comes as viewing hours and profits surge, despite subscriber concerns.

by Luis Rijo

Data - Jan 26, 2025 UK data watchdog allows 'consent or pay' model for online publishers

Mirror's privacy consent model: £1.99/month for ad-free access, with clear data collection options and partner info

ICO guidance confirms publishers can charge users who reject personalized ads if they meet data protection standards.

by Luis Rijo