Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9648 Articles

Video - Jan 26, 2025 Netflix raises prices amid strong profits, low cancellation rates

Analysis shows Netflix's fourth price increase since 2019 comes as viewing hours and profits surge, despite subscriber concerns.

by Luis Rijo

Data - Jan 26, 2025 UK data watchdog allows 'consent or pay' model for online publishers

Mirror's privacy consent model: £1.99/month for ad-free access, with clear data collection options and partner info

ICO guidance confirms publishers can charge users who reject personalized ads if they meet data protection standards.

by Luis Rijo

Search - Jan 26, 2025 Google's updated search quality guidelines add 11 pages about spam policies

Stick figure evaluating content trustworthiness reflects Google's latest quality rater guidelines focus

Search quality evaluator documentation expands to include additional guidance about low-quality content and user intent assessment.

by Luis Rijo

Social - Jan 26, 2025 Meta removes detailed targeting exclusions for ad accounts

Meta announces the removal of detailed targeting exclusions, impacting ad campaigns and audience controls.

by Luis Rijo

Data - Jan 26, 2025 Meta simplifies Instagram and marketing API integrations

Meta updates Instagram and Marketing APIs to streamline developer workflows and improve data clarity.

by Luis Rijo

Data - Jan 26, 2025 DV360: New tools for privacy-focused advertising

Google’s Display & Video 360 introduces PAIR and AI tools to enhance privacy and audience targeting in digital advertising.

by Luis Rijo

Social - Jan 26, 2025 New option to add WhatsApp to Meta’s accounts center

Automatically share WhatsApp Status to Facebook and Instagram Stories with new Accounts Center integration.

Meta introduces a new option to link WhatsApp to its accounts center, enabling cross-posting and single sign-on.

by Luis Rijo

Video - Jan 26, 2025 TCL and PubMatic partner to enhance live sports advertising

TCL and PubMatic collaborate to improve ad targeting and efficiency in live sports streaming.

by Luis Rijo