Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9646 Articles

Display - Jan 27, 2025 HTML5 validator tool for Campaign Manager to be deprecated in April 2025

Analysis of Google's announcement to end the popular Html5 validator tool used by creative developers and agencies.

by Luis Rijo

AI - Jan 27, 2025 New IAB playbook explores ethical generative AI adoption in advertising industry

IAB. Illustration shows AI prompt engineering workflow for advertising, with data analytics and content integration

Interactive Advertising Bureau releases comprehensive guide detailing responsible implementation of AI tools for advertising.

by Luis Rijo

Audio - Jan 27, 2025 Spotify and UMG unveil landmark deal to boost music streaming monetization

Comparison of Streaming 1.0 vs 2.0 models shows shift from scale-focused to value-maximizing strategies

New multi-year agreement introduces premium tiers and improved royalties while expanding digital music experiences.

by Luis Rijo

Video - Jan 27, 2025 Google to end Maximum CPV for new video campaigns in April

Google Video View Campaigns shift from Maximum CPV to Target CPV with multi-format ads from April 2025.

Technical changes to Google's video advertising system will require new campaigns to use Target CPV bidding starting Q2 2025.

by Luis Rijo

Search - Jan 27, 2025 Yahoo expands AI features in search with OpenAI integration

Yahoo introduces AI-powered chat and generated answers in search results, requiring user login for access to new features.

by Luis Rijo

Social - Jan 27, 2025 Video marketing in B2B generates highest ROI through short-form content

LinkedIn data shows video will lead content marketing growth in 2024, with 65% of B2B marketers planning to increase usage.

Data from LinkedIn shows short-form social videos produce 55% ROI, as B2B marketers invest in vertical formats and authentic content.

by Luis Rijo

Video - Jan 27, 2025 Fubo subscribers face $95 base plan as Disney takes control

Streaming service announces significant price hike starting February, followed by major merger with Disney's Hulu division.

by Luis Rijo

AI - Jan 26, 2025 Ai and digital channels emerge as top priorities in 2025 advertising outlook

Mediaocean survey reveals performance-driven paid media leads 2025 advertising priorities amid market changes

Latest report reveals 68% of marketers increasing social media spend while generative AI surpasses CTV as leading consumer trend.

by Luis Rijo