Google introduces Partnership Ads
New advertising format enables brands to leverage creator content across marketing campaigns.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Posts
Previous Posts-
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Kargo unveils Narrative: Audio-to-Video format expands CTV advertising access
New Narrative product transforms audio ads into engaging CTV content, opening opportunities for diverse advertisers and enhancing audience reach.
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Google unveils custom Gems and Imagen 3 for enhanced AI interactions
Gemini Advanced users gain personalized AI assistants; improved image generation rolls out.
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Google unveils AI-powered travel tools to enhance vacation experiences
Google introduces five AI-driven features for travel, from immersive route planning to photo editing and language translation.
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InfoSum and Choreograph collaborate to enhance data-driven advertising
InfoSum partners with WPP's Choreograph to improve campaign planning and audience profiling through secure data collaboration technology.
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Hispanic Americans embrace CTV: 78% prefer streaming
LG Ad Solutions report reveals shifting media consumption patterns among Hispanic viewers.
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Yelp sues Google alleging monopoly abuse in local search market
Yelp sues Google over monopolistic practices in local search, claiming anticompetitive conduct stifles competition and consumer choice.
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Google Tag Manager introduces new Consent Mode Override Setting
Google Tag Manager's latest update includes a 'Set consent mode override' feature, enhancing user privacy controls.
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Circana expands media measurement capabilities with strategic acquisitions
Circana to acquire NCSolutions and Nielsen's Marketing Mix Modeling business, enhancing its media analytics offerings.
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UK Podcast landscape shifts: Joe Rogan leads, new shows Rise in Q2 2024
Edison Research reveals top 25 UK podcasts for Q2 2024, highlighting shifts in listener preferences and new entrants.
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Taboola expands AI-powered bidding tool to all advertisers, boosting conversions
Taboola's Maximize Conversions AI bidding tech now available to all advertisers, driving increased conversions and adoption.
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TikTok's uncertain future reshapes retail strategies and consumer behavior
New report reveals retailers' unpreparedness for potential TikTok ban, highlighting shifts in consumer behavior and advertising plans.
