Snap introduces new AR Features powered by GenAI
These advancements aim to empower both Snapchat users and AR developers to create more engaging and creative AR experiences.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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YouTube announces updates for Creators: Editing long videos, moderating comments, and more
These updates focus on improving the video editing experience, streamlining comment moderation tools, and introducing new features for Shorts creation and discovery.
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How Amazon's Image Generator boosts campaign submissions by over 20%
Amazon Ads' Image Generator, a generative AI tool launched in late 2023, is revolutionizing the process by helping brands increase campaign submissions by over 20%.
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Apple updates App Store Age Ratings in Australia and South Korea
Apple today announced upcoming changes to the App Store age rating system in Australia and South Korea.
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Innovid Report: CTV advertising drives Shopping Behavior
Nearly half (49%) of surveyed shoppers reported a tendency to search for products online after seeing them advertised on CTV.
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Comscore and Kochava partner to enhance measurement of Linear TV campaigns
Comscore and Kochava today announced a new partnership to improve measurement capabilities for linear TV campaigns.
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AdSense updates Privacy Messaging for US State regulations
Google today announced updates to the AdSense platform regarding privacy messaging for compliance with US state regulations.
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DoubleVerify launches Transparency Center to boost industry education
DoubleVerify (DV) today announced the launch of the DV Transparency Center. This initiative aims to enhance industry understanding and trust in digital ad verification by offering educational resources and addressing key topics within the advertising ecosystem.
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Google News Showcase expands to the Baltics
Google today announced the launch of News Showcase in Estonia, Latvia, and Lithuania. This program aims to support publishers and enhance the user experience for news consumption within Google products.
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Meta opens Threads API to all developers
This API allows developers to integrate Threads functionality into their own applications, potentially enabling new features and use cases for the ephemeral messaging platform.
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GumGum and ShowHeroes join forces for Contextual Video Advertising
This collaboration aims to provide advertisers with access to a wider range of video ad inventory and enhanced targeting capabilities.
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Ad Fraud on the rise: Gen AI makes schemes more sophisticated
The report highlights a significant increase in new ad fraud schemes, with fraudsters exploiting advancements in Generative AI (Gen AI) to target emerging platforms like Connected TV (CTV) and streaming audio.
