Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9691 Articles

Audio - Dec 15, 2024 NotebookLM expands with Plus tier and interactive audio features

Google introduces premium features and voice interaction for its AI research assistant, targeting enterprise users.

by Luis Rijo

Video - Dec 15, 2024 Prime Video releases AI-powered content discovery system in limited beta

Amazon's streaming service introduces AI Topics to help viewers navigate content through personalized topic suggestions.

by Luis Rijo

AI - Dec 15, 2024 New study reveals brain processes AI-generated ads differently than traditional content

Research shows consumers' brains detect AI-generated advertising content even when visually convincing, impacting brand perception.

by Luis Rijo

Social - Dec 15, 2024 LinkedIn expands event advertising with new live streaming capabilities

Professional network's event ads platform sees 15.3% growth in Q4 as virtual and hybrid events gain prominence among B2B marketers.

by Luis Rijo

Display - Dec 15, 2024 AI and personalization reshape mobile app industry for 2025, AppLovin predicts

Mobile app industry trends 2025: AI marketing, e-commerce, and personalization shape future growth

Industry leaders predict AI-driven marketing, e-commerce expansion, and enhanced user segmentation will define mobile apps in 2025.

by Luis Rijo

DOOH - Dec 15, 2024 Failed merger signals strategic shift in Central European outdoor advertising landscape

JCDecaux SE and JOJ Media House Group announce termination of planned consolidation in Slovakia's outdoor advertising market.

by Luis Rijo

Video - Dec 15, 2024 TripleLift expands streaming measurement capabilities with iSpot integration

New partnership enables programmatic advertisers to access competitive streaming data for CTV campaign optimization.

by Luis Rijo

Audio - Dec 15, 2024 Podcast rankings analysis reveals significant shifts in listener preferences since 2022

NPR News Now leads top 10 podcasts, while Wondery and NPR dominate network rankings in November 2024.

Three-year comparison of Triton Digital data shows major changes in podcast consumption patterns and network dominance.

by Luis Rijo