Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Google today announced the return of its flagship Search Central Live event to Bangkok, Thailand. This marks the first Search Central Live in Thailand in five years, with the last event being held in 2019.
TikTok yesterday launched TikTok Symphony, a comprehensive suite of generative AI tools aimed at simplifying and enhancing the content creation process on its platform.
A former Snap engineer, Vu Tran, has launched Butterflies, a unique social networking platform that blends human and artificial intelligence (AI) interaction.
This collaboration brings AI-driven brand safety and suitability measurement to Snap's advertising platform.
The report provides advertisers with valuable insights on ad products and creative formats that can maximize audience engagement.
As the advertising industry grapples with evaluating greenhouse gas emissions from digital campaigns, Teads, a global media platform, announced a new Carbon Reduction Program at Cannes Lions.
Magnite today announced its SpringServe ad serving technology is now managing video advertising on Yomiuri Telecasting Corporation's (YTV) on-demand platforms, ytv MyDo! and TVer.
Streaming services continued their dominance in May 2024, reaching a record high of 38.8% of total TV usage according to Nielsen's latest Gauge™ report.
Nielsen yesterday announced an update to their Mexican television viewership report, "The Gauge Mexico." This update aims to provide more accurate data on streaming viewership habits in Mexico.
Microsoft Clarity yesterday announced the integration of its session recording software with HubSpot, a popular customer relationship management (CRM) platform.
Advertisers can now see the number of users who are eligible for remarketing and ads personalization directly in GA4
Oracle Corporation this week announced the end-of-life (EOL) of its Advertising products and services.
