Comscore and Kochava partner to enhance measurement of Linear TV campaigns
Comscore and Kochava today announced a new partnership to improve measurement capabilities for linear TV campaigns.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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AdSense updates Privacy Messaging for US State regulations
Google today announced updates to the AdSense platform regarding privacy messaging for compliance with US state regulations.
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DoubleVerify launches Transparency Center to boost industry education
DoubleVerify (DV) today announced the launch of the DV Transparency Center. This initiative aims to enhance industry understanding and trust in digital ad verification by offering educational resources and addressing key topics within the advertising ecosystem.
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Google News Showcase expands to the Baltics
Google today announced the launch of News Showcase in Estonia, Latvia, and Lithuania. This program aims to support publishers and enhance the user experience for news consumption within Google products.
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Meta opens Threads API to all developers
This API allows developers to integrate Threads functionality into their own applications, potentially enabling new features and use cases for the ephemeral messaging platform.
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GumGum and ShowHeroes join forces for Contextual Video Advertising
This collaboration aims to provide advertisers with access to a wider range of video ad inventory and enhanced targeting capabilities.
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Ad Fraud on the rise: Gen AI makes schemes more sophisticated
The report highlights a significant increase in new ad fraud schemes, with fraudsters exploiting advancements in Generative AI (Gen AI) to target emerging platforms like Connected TV (CTV) and streaming audio.
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Facebook deprecates Additional Page Insights API Metrics
Facebook yesterday announced the deprecation of additional Page Insights API metrics.
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DV360 API gains Advertiser-Level Keyword Targeting
Google yesterday announced an update to the Display & Video 360 (DV360) API, its programmatic advertising platform. This update introduces two new functionalities.
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Rome Metro gets digital signage boost in 13-Year DOOH contract
IGPDecaux wins a 13-year contract to manage advertising and upgrade stations across Rome's Metro system.
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IAS expands Brand Safety Measurement to Performance Max and Demand Gen
This update extends these features to Google Ads' Performance Max and Demand Gen campaigns, encompassed within IAS' Total Media Quality for YouTube offering.
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Adobe Express Integrates TikTok Music Library for Easier Content Creation
This integration allows users to access a library of royalty-free music directly within Adobe Express, potentially simplifying the creation of video content for TikTok.
