Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Fubo this month announced its financial results for the first quarter ended March 31, 2024. Fubo exceeded expectations in North America, with double-digit year-over-year (YoY) growth in paid subscribers (18%) and total revenue (24%).
Google Ads informed advertisers about an upcoming change to how the platform handles low-activity keywords in search ad campaigns. This change is set to take effect in June 2024.
Amazon DSP last month launched its Creative Gallery, a new user interface designed to simplify the process of selecting and building creatives for advertising campaigns.
Net revenue for Q1 2024 was $4.0 million, down 12% compared to $4.6 million in Q1 2023.
The company reported a positive performance, exceeding expectations with both overall revenue and organic revenue growth.
The company aims to revolutionize how direct-to-consumer (DTC) brands design and deploy promotional strategies.
Acxiom announced a strategic partnership with ActionIQ, a leader in Customer Data Platform (CDP) technology.
This achievement comes through a collaborative effort with Assertive Yield (AY), a company specializing in AI-driven traffic shaping solutions for digital advertising platforms.
Apple recently announced updates to its app distribution terms for developers in the European Union (EU). These changes address the Core Technology Fee (CTF) and the upcoming application of the Digital Markets Act (DMA) to iPadOS.
This agreement designates Nielsen as SAG-AFTRA's third-party provider for streaming content measurement.
Roku and iSpot.tv last month announced a new partnership. The collaboration aims to address challenges associated with measurement fragmentation in the CTV landscape and empower marketers with more precise data.
The dominance of Google Search necessitates a robust legal remedy to safeguard competition and user interests in the digital age.
