The future of Google's Disavow links tool
The discussion centered around the continued relevance of the tool in light of Bing's decision to remove its disavow tool in 2023.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Apple Arcade announces new Games
This announcement highlights Apple's commitment to expanding its game library and providing fresh content for subscribers.
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Amazon launches Boost feature for posts
Amazon last month announced a new feature designed to streamline brand building for advertisers on its platform. This update integrates Amazon Posts, a free organic content creation tool, with Sponsored Brands ads, a pay-per-click advertising solution.
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Google Search updates, helpful content, and recovery: a guide for marketers
On April 29, 2024, a conversation on Twitter between SEO professional Thomas Jepsen and Google's John Mueller, a Search Relations team lead, shed light on website recovery following Google's recent Helpful Content Update (HCU).
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Google launches Performance Max for Marketplaces
This innovation simplifies product promotion for marketplace sellers, eliminating the need for a website or Google Merchant Center account.
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Understanding Light and Heavy audio listeners
New research from Edison Research sheds light on the audio consumption habits of Americans, revealing a clear distinction between "heavy listeners" and "light listeners."
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Amazon Ads expands AI image generation to Sponsored Display campaigns
AI image generation (beta) is now accessible to advertisers running Sponsored Display campaigns across eight marketplaces.
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Amazon DSP unveils recommendations to optimize campaign pacing with creative sizes
The new feature, "Add missing creative sizes," addresses a common challenge that can impact pacing: missing creative assets.
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Amazon Ads enhances Account Management with nested manager accounts
This new feature allows for the creation of "nested" or "multi-level" Manager Accounts (MAs), addressing the needs of complex organizations with multiple advertising teams.
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Twitch expands Content Controls to display advertising
Twitch last month announced the expansion of its Content Controls feature to include display advertising. This follows the initial launch of Content Controls for Twitch Premium Video in October 2023.
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Instagram unveils new Stickers to enhance story engagement
These stickers cater to various content creation styles, allowing users to share music recommendations, personalize photos, and build intrigue around their stories.
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The Acolyte debuts new trailer, targeting fans on Star Wars Day
On May 4, often referred to as "Star Wars Day" by fans because of the play on the words "May the fourth be with you," Disney+ released a new trailer and poster for their upcoming Star Wars series, The Acolyte.
