JCDecaux's Metro Audience Measurement gains validation from Ipsos
JCDecaux SA this week announced Ipsos, a renowned market research firm, has validated its global metro audience measurement system, "Metro Audience Metrix" (MAM).
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Google updates Healthcare and Medicines Policy for Australian advertisers
Google this week announced upcoming changes to its Healthcare and Medicines Policy specifically affecting advertisers in Australia. The updated policy will take effect on May 23, 2024.
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Google Analytics 4: enhanced user data import for audience targeting
Google this week updated user data import functionality for Google Analytics 4 (GA4) audiences. This update allows data imported via user data import to be immediately utilized as criteria for existing GA4 audiences.
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JCDecaux measures global socioeconomic footprint in new study
Conducted by Utopies, a French agency, with Ernst & Young providing audit services, the study expands on a pilot program conducted in France during 2019.
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Amazon launches Grocery Delivery Subscription for Prime Members and EBT Users
Amazon this week announced a new subscription service offering unlimited grocery delivery for Prime members and customers using EBT cards.
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Google updates political content policy for Brazil in May 2024
Google this week announced an update to its Political Content Policy, effective May 2024, that will introduce restrictions on political advertising in Brazil.
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Reddit launches Dynamic Product Ads
Reddit this week announced the beta launch of Dynamic Product Ads, a new advertising solution designed to help e-commerce brands connect with highly engaged consumers at the point of purchase.
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HubSpot unveils major updates at Spotlight, including all-new service hub and content hub
The update includes the launch of entirely new Service Hub and Content Hub solutions, alongside global availability of Commerce Hub and expanded features powered by HubSpot AI.
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Canada Podcast Landscape: insights from Triton Digital's March 2024 Ranker
Triton Digital this week released its latest Canada Podcast Ranker for the March 2024 reporting period (February 26 - March 31, 2024). This data provides valuable insights for marketers looking to understand the Canadian podcast audience and optimize their strategies.
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Taboola launches Taboola Select targeting large advertisers with premium publisher network
Taboola Select represents a first for the company, offering advertisers access to performance-driven campaigns through a highly vetted subset - just 15% - of Taboola's top publishers in the United States.
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Apple launches Made for Business program
This initiative includes the launch of a special "Made for Business" series within its Today at Apple program, alongside dedicated in-store support and a suite of relevant business tools.
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DoubleVerify earns MRC Accreditation for CTV Viewability
DoubleVerify (DV) this week received the Media Rating Council (MRC) accreditation for Video Viewable Impressions and related viewability metrics within the Connected TV (CTV) environment.
