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Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9707 Articles
Audio   -   Oct 24, 2024 YouTube becomes Top Podcast Platform as 24M Gen Z listeners shape audio future
Sources used to discover podcasts

New research reveals 47% of Gen Z are monthly podcast listeners, with YouTube emerging as their preferred platform for audio content.

by Luis Rijo
Video   -   Oct 24, 2024 Disney extends Magnite ad tech partnership, expands into Latin American markets
Disney extends Magnite ad tech partnership

Disney renews two-year partnership with Magnite for programmatic advertising, adding LATAM markets, live sports and podcast monetization.

by Luis Rijo
Display   -   Oct 24, 2024 Google Ads API launches AI budget recommendations for campaign optimization
Google Ads API

Google introduces machine learning budget recommendations in Ads API v18, improving campaign budget optimization for advertisers.

by Luis Rijo
Data   -   Oct 24, 2024 Adloox expands Brand Safety verification to Facebook and Instagram campaigns
Adloox

Adloox launches comprehensive brand safety and suitability measurement for Meta advertising, covering Facebook and Instagram Feed and Reels campaigns.

by Luis Rijo
Video   -   Oct 24, 2024 X rolls out new AI-powered advertising platform
X Ads

New X advertising platform introduces automated targeting and ROI optimization for small businesses, eliminating manual controls.

by Luis Rijo
Search   -   Oct 24, 2024 SEO Board Game
SEO Board Game

Limited edition board game transforms SEO concepts into tabletop strategy, available for pre-order at $79 with December delivery.

by Luis Rijo
AI   -   Oct 24, 2024 Claude introduces computer use capability in public beta
Developers can build with the computer use beta on the Anthropic API, Amazon Bedrock, and Google Cloud’s Vertex AI

Anthropic launches computer use feature for Claude 3.5 Sonnet, enabling AI to interact with computers like humans, alongside model updates.

by Luis Rijo
Data   -   Oct 24, 2024 Google unveils features for data-driven journalism using Google Trends
Google Trends for Journalists

Learn how journalists can leverage Google Trends for creating compelling news stories through data analysis and real-time insights.

by Luis Rijo
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