Announcement

Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9712 Articles
Data   -   Oct 24, 2024 Adloox expands Brand Safety verification to Facebook and Instagram campaigns
Adloox

Adloox launches comprehensive brand safety and suitability measurement for Meta advertising, covering Facebook and Instagram Feed and Reels campaigns.

by Luis Rijo
Video   -   Oct 24, 2024 X rolls out new AI-powered advertising platform
X Ads

New X advertising platform introduces automated targeting and ROI optimization for small businesses, eliminating manual controls.

by Luis Rijo
Search   -   Oct 24, 2024 SEO Board Game
SEO Board Game

Limited edition board game transforms SEO concepts into tabletop strategy, available for pre-order at $79 with December delivery.

by Luis Rijo
AI   -   Oct 24, 2024 Claude introduces computer use capability in public beta
Developers can build with the computer use beta on the Anthropic API, Amazon Bedrock, and Google Cloud’s Vertex AI

Anthropic launches computer use feature for Claude 3.5 Sonnet, enabling AI to interact with computers like humans, alongside model updates.

by Luis Rijo
Data   -   Oct 24, 2024 Google unveils features for data-driven journalism using Google Trends
Google Trends for Journalists

Learn how journalists can leverage Google Trends for creating compelling news stories through data analysis and real-time insights.

by Luis Rijo
Video   -   Oct 23, 2024 YouTube launches 24 new features: Playback Controls, Sleep Timer, and Playlist Tools
YouTube new miniplayer

Major YouTube update brings fine-tuned playback speed, collaborative playlists, and sleep timer across web, mobile, and TV platforms.

by Luis Rijo
Display   -   Oct 23, 2024 Google Ads Optimized Targeting: Default setting disrupts remarketing campaign performance
Optimized Targeting

Recent findings reveal how Google Ads' default optimized targeting setting affects remarketing campaigns and audience targeting precision.

by Luis Rijo
Display   -   Oct 23, 2024 Sovrn eliminates SSP Revenue share, publishers save 48% on ad tech fees
Sovrn

Revolutionary pricing model helps publishers retain more revenue from programmatic advertising through flat CPM fees.

by Luis Rijo
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